- Job Title: Chief Strategy Officer
- Company: Gold Coast Brands
- Specialization: Sales & Marketing
- Location: Carmel, CA
- Website: www.goldcoastbrands.com (coming
- Linkedin: linkedin.com/in/jaypaulhenderson
Biography: Paul’s corporate career spans 20 years with vast expertise in leading Operations, Business Development, Distribution, Product Management, and Finance departments. He led a team at Goldman Sachs during the bank’s launch of GS Bank USA taking the operation from concept to $24B in assets in less than 24 months.
At GE he worked on high visibility projects like raising institutional capital for the real estate business, creating partnerships in the alternative fuel space with large automotive fleet manufacturers, and restructuring an entire sales and support organization. Then at Apple he was responsible for all global education and enterprise finance programs under the Apple Financial Services brand. Together with reseller financing programs, this business grew in excess of $1B in lending volume.
He joined the cannabis industry in 2016 as a CFO where he was instrumental in growing revenue 8x during his tenure at Indus Holding Company. He joined Grupo Flor as the CEO in Sept 2017 leading and expanding the company from real estate to a fully vertically integrated cannabis company. In Oct 2019, Paul left the THC world to focus attention on building CBD brands with Gold Coast Brands.