Dana Callow

Dana Callow

CEO

Company: Kindred Wolf
Specialization: Brand Building
Location: Denver, Colorado
Website: csalabs.com
Linkedin:

Biography

Favorite Quote: “For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.” – Rudyard Kipling
Biography:
Dana is a 20 year veteran of the ad industry, having worked on everything from wine and spirits to baby formula. Her CPG background, coupled with agriculture, finance, shopper marketing, OTC, QSR, and highly regulated pharmaceutical products makes her uniquely qualified to help brands across the cannabis industry succeed. She’s part copywriter, art director, and strategic planner. She knows the ins and outs of building brands that ladder up to all kinds of different regulations and best practices, and believes in data and analytics as the foundation for great creative that motivates audiences. Her experience as a caregiver to a daughter with special needs gives her an amazing ability to walk a mile in patient’s shoes, and craft campaigns and testimonials that drive awareness, trial, and adherence.
Accolades:
  • Effie Award
  • Reggie Award
  • Addy Award
  • MM&M Award
  • PM360 Trailblazer Award
  • Rx Club Award
  • Webby Award
  • DTC National Award
  • Manny Award
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