CBDEXPO WEST

11:15 am – 12:00 pm – How to White Label a CBD Product 

There are a variety of reasons for choosing white-label products. White-labeling, also called private-labeling, is purchasing a finished product and adding a brand and identity to it. Brands choose white-label oils, isolates, hardware, websites, marketing, advertising content, and more in the hemp and CBD industries. Choosing a white-labeling partner, shared vision and goals, open communication, transparency, honest reporting, and a good track record of performance are all things that should be required. White-labeling requires strategic thinking and adaptability, and it is paramount that the partner in mind can deliver that in a positive way

12:00 pm – 01:00 pm – LUNCH BREAK

1:15 pm – 2:00 pm – Cannabinoids in Food and Beverage: Market Trends, Innovation, and what the future holds

Food and beverage products from the Cannabis sativa plant have taken off, leading to the constant creation of innovative, new products to fill the cannabinoid-based food and beverage space. Looming in the background of constant growth is the FDA, which has yet to issue a final ruling that would set up an efficient regulatory framework for the industry. Learn about the most cutting-edge cannabinoid food and beverage products and explore what makes them true trend drivers. We will also explore the FDA and what a final ruling could mean for the food and beverage space within the cannabis umbrella.

02:15 pm – 03:00 pm – Hemp’s Hurdles: Merchant Processing & Business Banking

As regulation surrounding hemp cultivation and processing takes shape there remains tremendous confusion on both the industry and consumer side surrounding payment processing. As the SAFE Banking ACT stalls in the Senate and courts continue to scrutinize 280-E tax filings, support for the financial aspects of CBD sales and production can seem non-existent. Our panel of industry veterans, lawyers, and financial professionals discuss the legal and practical logistics of merchant processing and banking hemp-related monies.

03:15 pm – 04:00 pm – Mastermind Q&A with Industry Leaders About Cannabidiol Market Size, Status and Growth Opportunities

Wellness consumers in the 21st century are weary of empty promises. Certifications that guarantee exceptional quality are the golden ticket to product recognition and shelf velocity. The two most powerful seals of greatness? Certified organic and certified Good Manufacturing Practices (cGMP). Organic certification indicates that your hemp-derived CBD was not harvested with synthetic pesticides, fertilizers, or solvents. Today’s sharp consumers will know that they are investing in sustainability and the future of the planet. cGMP certification regulates manufacturing practices. It demonstrates that your product is clean, safe, and consistent. CBD and cannabinoid products with these certifications leave the competition in the dust. But the journey to certification is nuanced. The United States Department of Agriculture (USDA) and the Food & Drug Administration (FDA) require that cultivators and manufacturers adhere to specific guidelines and procedures to earn these badges of honor. Fortunately, specialists are available to guide you toward certification — one step at a time.

04:15 pm – 05:00 pm – Making the Claim: How to Build an Effective Brand through Compliant Labelling and Packaging

With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines are crucial. From packaging and advertising content to marketing initiatives and sales collateral, there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. While clever packaging can help firms effectively deliver messages while ensuring product integrity and safety. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.

10:15 am – 11:00 am – Keynote To Be Announced

Abstract: Coming Soon

11:15 am – 12:00 pm – Cannabinoid Medicine: What’s New

The past year’s breakthroughs in CBD research include medication interactions, epilepsy, neuroscience, dermatological applications, mental health disorders, addiction/relapse, and biochemistry. Science has transformed the world of cannabinoids. CBD was once a relatively obscure, banned substance, but scientific research landed this compound in the hands of physicians, engineers, lawmakers, and consumers. Research fuels innovation. Designers rely on emerging scientific evidence to develop cannabinoid products that meet the needs of an evolving market. Where is the science of CBD today? This council of established scientists will push companies to the cutting edge of chemical/medical advancement in the field. Critics often point out that CBD claims are ahead of science. However, knowledge is power.

12:00 pm – 01:00 pm – LUNCH BREAK

01:15 pm – 02:00 pm – Delta 8, CBC, CBN, CBG & More Minors

The Others: Your eyes don’t deceive you. This is a CBD Expo, but there are many more therapeutic molecules in hemp, including so-called minor cannabinoids like CBC, CBN, and CBG as well as moieties that are still to be fully appreciated. Our experts assembled on this panel are hoping to familiarize consumers with the diversity of plant chemicals that cannabis has to offer. From how they are extracted, isolated, and synthesized to how they can be utilized in product formulation, this panel will aim to introduce these novel compounds and guide listeners to where they can learn and experience more. Understanding developments surrounding products, science, and culture as well as cannabis and hemp as CBD becomes increasingly mainstream is important to understanding how to unlock the full potential of the plant and understand how the industry is developing into the new decade.

02:15 pm – 03:00 pm – Using Terpenes & Flavonoids to Enhance Your CBD Product

For some time, terpenes were considered waste molecules leftover after extracting CBD. However, those times were short-lived, and now there is an abundant wealth of scientific literature demonstrating the medicinal merit of terpenes like beta-caryophyllene, linalool, bisabolol, nerolidol, and more. For example, nerolidol and linalool help treat anxiety, whereas beta-caryophyllene is useful in relieving pain. While some patients may benefit from more one-dimensional CBD products like isolate, the terpenes native to the plant can help augment the extracted cannabinoid(s) benefits. This panel will discuss the importance of terpenes and how adding these precious tiny molecules back into CBD oils can differentiate a product from a defined medical purpose.

11:15 am – 12:00 pm – Making the Most Out of the Medicine: Methods for Separating Minor Cannabinoids

CBD might be the well-known cannabinoid regularly extracted from hemp plants, but it is not the only one. Minor cannabinoids, such as CBG and CBC have medicinal properties of their own. While these cannabinoids are typically in much lower concentrations within the plant, they can still be isolated and purified using methods like flash or supercritical fluid chromatography (SFC). The isolation of these cannabinoids, such that adequate purity is achieved, is paramount for better understanding what benefits these cannabinoids impart. In addition, techniques like SFC can help clean up mother liquors to ensure that all of the gold is extracted from the garbage. In this panel, we examine why these minor cannabinoids present such an exciting new development for the industry, how to extract and purify them, and what the future may look like as a result.

12:00 pm – 01:00 pm – LUNCH BREAK

1:15 pm – 2:00 pm – FDA Compliance And Regulations in California

It seems today that there are hundreds of reasons for the authorities to be heavy-handed on the regulations they impose. It can be a long-standing struggle for companies trying to keep up with the rapidly changing regulations. Companies that have to interact with authorities could face hefty fines at best and, at worst, a complete shutdown. California lawmakers are navigating this in their style as a legal medical marijuana state with a widespread hemp industry. Understanding California’s rules on advertising, sales, packaging, and more is crucial to creating a compliant and successful brand. Understand why it pays to follow the rules with this panel by pulling back the curtain and understanding requirements, processes, and protocols to maintain good standing with enforcement.

2:15 pm – 3:15 pm – How to Approach CBD Marketing For Entrepreneurs and Start-Ups: Q&A

So you started a cannabidiol business and are looking to scale up but not sure how? The key to a successful company is good marketing–and CBD is no exception. But even for seasoned pros, the transition to CBD may be a bit bumpy. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. To avoid chaos, consider developing marketing messages that are based on the science of the product and reflect the needs of the consumer/patient audience. A strategic integrated approach targeted to key stakeholders with messages that carefully balance product/service benefits is a good start to kick off long-lasting relationships with patients and consumers.