The highest level networking event in the CBD Industry

Powered by Mace Media Group and brought to you by 3CHI, CBD Expo WEST is returning to Southern California. As one of our most attended shows, this is your chance to reveal your products to the community and share your cannabinoid knowledge with the industry. This year, we are combining the popular CBD Expo WEST with Extraction Magazine’s EXTRACTION EXPO, to create a powerhouse combination wrapped up into one.

Attend expert presentations on topics that include laws, regulations, marketing, holistic medicine, medical trends, and technology. Enjoy unique and exciting workshops, sample the newest products in the market, and network with industry professionals. CBD Expo WEST 2021 is where the who’s who of the industry convenes; consumers, entrepreneurs, and professionals alike.

Don’t miss the chance to broadcast your product, connect with market leaders, and empower your business.


9:00 am – 5:00 pm – Dr. John MacKay’s Institute of Extraction Technology: Tour Edition (Additional Fee Required for Certification)

The extraction market has changed in the last year while we were indoors. There are more extraction technologies available than there were in 2019. The processes involve more chemistry and physics. To provide a meaningful impact on your business in the shortest amount of time has resulted in three new courses on practical extraction.

To maximize your time, we have made some significant changes to the courses. The first is to limit the number of attendees at each session to 16. The second is the inclusion of more hands-on activities for extraction and analyses. The third is always tying these principles to have a return on investment in less than one week. Coming away with an understanding of the impact your extraction decisions have on your capital and operating costs is the goal. The measurable impact is the goal.

In this presentation, you’ll hear how a medical cannabis physician managed/treated his first COVID-19 patient with phytocannabinoids, plant medicine, vitamins and minerals and “conventional medicine”, what lessons were learned and what opportunities presented themselves post-COVID-19.
The Institute of Extraction Technology offers two certifications for this training location.

  • One Day without a test for competency: Certificate of Attendance for Merging Business and Science of Extraction
  • One Day with a test for competency: Certificate of Attendance and Passing Competency Test
Seating capacity is limited to 16 students. Actual extraction will be done onsite as well as cannabinoid testing. For more information on pricing and to reserve a spot, go to the Institute of Extraction Technology website.

10:15 pm – 11:00 pm – Keynote: COVID-19, Inflammation, and the Endocannabinoid System – How Are They Linked?

Abstract Coming Soon!

11:15 am – 12:00 pm – Study of the Competitive Environment in the CBD Space: Learn to Standout

The analysis of the condition of the market of CBD and the definition of strategic targets on perspective changes are very much pressing questions. Find out how to create a niche and boost your CBD sales by gaining big buyers and enlarging your footprint on product shelves. Learn the tips and tricks of gaining momentum in this ever-changing but highly competitive market

12:00 pm – 01:00 pm – LUNCH BREAK

1:15 pm – 2:00 pm – How Much is Right for You: The Science of CBD Dosing

One of the challenges in the emerging CBD market is the lack of robust clinical research that can be used to guide dosing guidelines. This is especially problematic in people with comorbidities or on other medications who would like to explore taking these products medicinally too. Even so, crowdsourcing the anecdotal data has allowed companies to review by developing a functional measure of how much CBD is needed for different conditions. This system, albeit lacking in strong foundations in clinical trials, in some ways is good enough. But when it comes to a product we want to promote as medication, we have a responsibility to produce real data from which to work off of.

02:15 pm – 03:00 pm – Creating CBD Formulations and Blends

While scores of people may benefit from CBD isolates, many more have reported respite from their ailments using full-spectrum products containing many more natural molecules native to hemps, like other cannabinoids and terpenes. Still, many product manufacturers are looking to design formulations that incorporate some of these molecules without necessarily being considered “full-spectrum.” These products may contain other minor cannabinoids and terpenes, but the inclusion of these ingredients is purposeful, such as creating products designed as sleep aids or treating pain or anxiety. Additionally, blending these formulations with other dietary supplements such as ginseng or melatonin can present an exciting new product line that combines traditional supplements with the surging interest in hemp-derived molecules, thereby presenting the best of both worlds. This panel will help professionals understand what products are currently in demand and illustrate how the rapidly evolving CBD industry is changing.

03:15 pm – 04:00 pm – Psychedelics & Cannabinoid Therapeutics: What Does the Future Hold?

Alongside the CBD boom, the functional Mushroom market has experienced a profound amount of growth with certain estimates putting market growth upwards of $35 Billion. Similarly situated to cannabis treatments as both controversial and poorly understood, there remains tremendous potential on the horizon for mycelia like Cordycepin and Psilocybin. As consumers look to herbal treatments for an assortment of ailments and quality of life improves the future of hemp products and mushrooms while regulations take shape the question remains whether or not there is a future for CBD and Mushrooms.

11:15 am – 12:00 pm – How to White Label a CBD Product 

There are a variety of reasons for choosing white-label products. White-labeling, also called private-labeling, is purchasing a finished product and adding a brand and identity to it. Brands choose white-label oils, isolates, hardware, websites, marketing, advertising content, and more in the hemp and CBD industries. Choosing a white-labeling partner, shared vision and goals, open communication, transparency, honest reporting, and a good track record of performance are all things that should be required. White-labeling requires strategic thinking and adaptability, and it is paramount that the partner in mind can deliver that in a positive way


12:00 pm – 01:00 pm – LUNCH BREAK

1:15 pm – 2:00 pm – Cannabinoids in Food and Beverage: Market Trends, Innovation, and what the future holds

Food and beverage products from the Cannabis sativa plant have taken off, leading to the constant creation of innovative, new products to fill the cannabinoid-based food and beverage space. Looming in the background of constant growth is the FDA, which has yet to issue a final ruling that would set up an efficient regulatory framework for the industry. Learn about the most cutting-edge cannabinoid food and beverage products and explore what makes them true trend drivers. We will also explore the FDA and what a final ruling could mean for the food and beverage space within the cannabis umbrella.


02:15 pm – 03:00 pm – Hemp’s Hurdles: Merchant Processing & Business Banking

As regulation surrounding hemp cultivation and processing takes shape there remains tremendous confusion on both the industry and consumer side surrounding payment processing. As the SAFE Banking ACT stalls in the Senate and courts continue to scrutinize 280-E tax filings, support for the financial aspects of CBD sales and production can seem non-existent. Our panel of industry veterans, lawyers, and financial professionals discuss the legal and practical logistics of merchant processing and banking hemp-related monies.

03:15 pm – 04:00 pm – Mastermind Q&A with Industry Leaders About Cannabidiol Market Size, Status and Growth Opportunities

Wellness consumers in the 21st century are weary of empty promises. Certifications that guarantee exceptional quality are the golden ticket to product recognition and shelf velocity. The two most powerful seals of greatness? Certified organic and certified Good Manufacturing Practices (cGMP). Organic certification indicates that your hemp-derived CBD was not harvested with synthetic pesticides, fertilizers, or solvents. Today’s sharp consumers will know that they are investing in sustainability and the future of the planet. cGMP certification regulates manufacturing practices. It demonstrates that your product is clean, safe, and consistent. CBD and cannabinoid products with these certifications leave the competition in the dust. But the journey to certification is nuanced. The United States Department of Agriculture (USDA) and the Food & Drug Administration (FDA) require that cultivators and manufacturers adhere to specific guidelines and procedures to earn these badges of honor. Fortunately, specialists are available to guide you toward certification — one step at a time.

04:15 pm – 05:00 pm – Making the Claim: How to Build an Effective Brand through Compliant Labelling and Packaging

With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines are crucial. From packaging and advertising content to marketing initiatives and sales collateral, there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. While clever packaging can help firms effectively deliver messages while ensuring product integrity and safety. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.

10:15 am – 11:00 am – Keynote To Be Announced

Abstract: Coming Soon

11:15 am – 12:00 pm – Cannabinoid Medicine: What’s New

The past year’s breakthroughs in CBD research include medication interactions, epilepsy, neuroscience, dermatological applications, mental health disorders, addiction/relapse, and biochemistry. Science has transformed the world of cannabinoids. CBD was once a relatively obscure, banned substance, but scientific research landed this compound in the hands of physicians, engineers, lawmakers, and consumers. Research fuels innovation. Designers rely on emerging scientific evidence to develop cannabinoid products that meet the needs of an evolving market. Where is the science of CBD today? This council of established scientists will push companies to the cutting edge of chemical/medical advancement in the field. Critics often point out that CBD claims are ahead of science. However, knowledge is power.

12:00 pm – 01:00 pm – LUNCH BREAK

01:15 pm – 02:00 pm – Delta 8, CBC, CBN, CBG & More Minors

The Others: Your eyes don’t deceive you. This is a CBD Expo, but there are many more therapeutic molecules in hemp, including so-called minor cannabinoids like CBC, CBN, and CBG as well as moieties that are still to be fully appreciated. Our experts assembled on this panel are hoping to familiarize consumers with the diversity of plant chemicals that cannabis has to offer. From how they are extracted, isolated, and synthesized to how they can be utilized in product formulation, this panel will aim to introduce these novel compounds and guide listeners to where they can learn and experience more. Understanding developments surrounding products, science, and culture as well as cannabis and hemp as CBD becomes increasingly mainstream is important to understanding how to unlock the full potential of the plant and understand how the industry is developing into the new decade.

02:15 pm – 03:00 pm – Using Terpenes & Flavonoids to Enhance Your CBD Product

For some time, terpenes were considered waste molecules leftover after extracting CBD. However, those times were short-lived, and now there is an abundant wealth of scientific literature demonstrating the medicinal merit of terpenes like beta-caryophyllene, linalool, bisabolol, nerolidol, and more. For example, nerolidol and linalool help treat anxiety, whereas beta-caryophyllene is useful in relieving pain. While some patients may benefit from more one-dimensional CBD products like isolate, the terpenes native to the plant can help augment the extracted cannabinoid(s) benefits. This panel will discuss the importance of terpenes and how adding these precious tiny molecules back into CBD oils can differentiate a product from a defined medical purpose.

11:15 am – 12:00 pm – Making the Most Out of the Medicine: Methods for Separating Minor Cannabinoids

CBD might be the well-known cannabinoid regularly extracted from hemp plants, but it is not the only one. Minor cannabinoids, such as CBG and CBC have medicinal properties of their own. While these cannabinoids are typically in much lower concentrations within the plant, they can still be isolated and purified using methods like flash or supercritical fluid chromatography (SFC). The isolation of these cannabinoids, such that adequate purity is achieved, is paramount for better understanding what benefits these cannabinoids impart. In addition, techniques like SFC can help clean up mother liquors to ensure that all of the gold is extracted from the garbage. In this panel, we examine why these minor cannabinoids present such an exciting new development for the industry, how to extract and purify them, and what the future may look like as a result.

12:00 pm – 01:00 pm – LUNCH BREAK

1:15 pm – 2:00 pm – FDA Compliance And Regulations in California

It seems today that there are hundreds of reasons for the authorities to be heavy-handed on the regulations they impose. It can be a long-standing struggle for companies trying to keep up with the rapidly changing regulations. Companies that have to interact with authorities could face hefty fines at best and, at worst, a complete shutdown. California lawmakers are navigating this in their style as a legal medical marijuana state with a widespread hemp industry. Understanding California’s rules on advertising, sales, packaging, and more is crucial to creating a compliant and successful brand. Understand why it pays to follow the rules with this panel by pulling back the curtain and understanding requirements, processes, and protocols to maintain good standing with enforcement.

2:15 pm – 3:15 pm – How to Approach CBD Marketing For Entrepreneurs and Start-Ups: Q&A

So you started a cannabidiol business and are looking to scale up but not sure how? The key to a successful company is good marketing–and CBD is no exception. But even for seasoned pros, the transition to CBD may be a bit bumpy. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. To avoid chaos, consider developing marketing messages that are based on the science of the product and reflect the needs of the consumer/patient audience. A strategic integrated approach targeted to key stakeholders with messages that carefully balance product/service benefits is a good start to kick off long-lasting relationships with patients and consumers.

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