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Hurry and grab your tickets for CBDEXPO WEST 2021!

Make connections with top industry players, witness explosive presentations and panels, display your product among 5,000+ exhibitors, attendees, and investors, and further your knowledge with our workshops, educational series, and cannabinoid medicine study courses.

Conference themes include legalities, compliance, regulations, investments, health, and medical research. Listen to expert speakers tackle these distinct corners of the industry. Immerse into the art and science of extraction with the renowned Dr. John MacKay. Enjoy our unique educational seminar track discussing the advances in cannabinoids and the endocannabinoid system. Join our community of natural product innovators, cannabinoid professionals, and research specialists.

Now’s the time! It all happens here. This is CBD Expo WEST 2021.

BUY CBDEXPO WEST – ATTENDEE TICKETS

10:15 am – 11:00 am – Cannabinoid Medicine: What’s New?

If you’re an avid PubMed-er (the Google of the academic world), you may have noticed a recent uptick in the number of studies published on cannabinoids. Even if you’ve never once used PubMed, the media stories on cannabis research flooding your social feeds is another good indicator of both the number of studies coming out and the increasingly interest from various outlets. With the approval of Epidiolex by the FDA, patients with severe pediatric epilepsy can now receive a prescription for GW Pharma’s CBD formulation. And in the coming years, we will likely see more cannabinoids approved as medicines for various conditions. Clinical trials are evaluating various cannabinoids for neurodegenerative disorders, gastrointestinal disease, respiratory conditions, infectious diseases, and cancer. And additional research is looking into solving some of the most challenging aspects of cannabinoid medicine, including dosing and method of delivery.


11:15 am – 12:00 pm – THC is a Cannabinoid: Whole Plant Health

Even though this is the CBD expo, the cannabinoid entourage runs deep. For many, THC and adult use or medical marijuana remains the cannabinoid of choice. Understanding how and why THC exerts its benefits on various users is integral to making sense of their cannabis plant, and unlocking its total potential. However, regulatory constraints and consumer ignorance remain a formidable barrier. Whether it’s trace amounts of THC in full spectrum products or low-CBD cultivars, every cannabinoid has a potential effect and every user has a preference. Join our panelists as they explore the role of THC within broader paradigm of cannabinoid health and wellness.


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – Put Down the NSAIDs: The Immune Modifying Effects of CBD

With more and more people taking medications to treat chronic pain and inflammatory conditions, it is essential that the cannabinoid pharmacophores be researched as a potential addition to the arsenal of available medications. CBD was shown to have activity against cells of the immune system, including reduced expressions of pro-inflammatory cytokines and the reduction in proliferation of antibody-producing plasma cells. These effects taken together could potentiate an anti-inflammatory process, leading to a blocking off of the pain at its source and not just masking its symptoms. We believe this activity can be exploited in the setting of chronic pain management and potentially other uses as well.


1:30 pm – 2:15 pm – The Makings of Something Beautiful and New: Creating Novel CBD Formulations and Blends

While scores of people may benefit from CBD isolates, many more have reported respite from their ailments using full-spectrum products that contain many more of the natural molecules native to hemp, like other cannabinoids and terpenes. Still yet, many product manufacturers are looking to design novel formulations that incorporate some of these molecules, without necessarily being considered as “full-spectrum”. These products may contain other minor cannabinoids and terpenes, but the inclusion of these ingredients are done with purposeful intent, such as creating products designed as sleep aids, or for treatment of pain or anxiety. Additionally, blending these formulations with other dietary supplements such as ginseng or melatonin can present an exciting new product line that combine traditional supplements with the surging interest in hemp-derived molecules, thereby presenting the best of both worlds. This panel will help you understand what types of products are currently in demand, and will illustrate how the rapidly evolving CBD industry is changing.


2:30 pm – 3:15 pm – CBD Spa Industry: From Massages to Bath Bombs

The beauty industry has merged with the CBD industry this year. So it’s not uncommon to see beauty products infused with cannabinoids lining the shelves of high-end skincare shops and popping up online. But—are these products more than just hype? While topicals are effective for many dermatological conditions and offer the added benefit of quicker absorption, it’s not entirely clear if they can enhance attractiveness as marketed. With the FDA currently evaluating how CBD should be regulated, more product testing may be necessary before we can separate the hope from the hype.


3:30 pm – 4:15 pm – Coming to your Senses: Terpenes + CBD

For some time, terpenes were considered waste molecules leftover after extracting CBD. Those times were short-lived, however, since there is an abundant wealth of scientific literature demonstrating the medicinal merit of terpenes like beta-caryophyllene, linalool, bisabolol, nerolidol, and more. For example, nerolidol and linalool are useful in treating anxiety, whereas beta-caryophyllene is useful in relieving pain. While some patients may benefit from more one-dimensional CBD products like isolate, the terpenes native to the plant can help augment the benefits of the extracted cannabinoid(s). They provide the exquisite bouquets that emanate from the plants, and drive the organoleptic properties that patients experience. This panel will discuss the importance of terpenes, and how adding these precious little molecules back into CBD oils can differentiate a product.

10:15 am – 11:00 am – CBD Advertising – Alternative Methods for an Unconventional Industry

This panel will dive into the ever important yet still strictly regulated world of CBD advertising. Most products available to the public can employ a wide variety of advertising tactics to aide in sales and marketing efforts. CBD, however, falls outside of the norm when it comes to advertising due to the regulations and legalities that still exist on the industry. Widespread acceptance and expansive growth makes changes to these regulations seem inevitable, yet hurdles for advertising CBD products still remain. This panel will focus on highly effective tricks and tactics to get any CBD product the proper advertising necessary to increase audience and brand awareness. Industry insiders will share their advertising knowledge through essential outlets such as print, digital, PR, radio and podcasts.


11:15 am – 12:00 pm – Making the Claim: How to Build an Effective Brand through Compliant Labelling and Packaging

With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines is crucial. From packaging and advertising content to marketing initiatives and sales collateral there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. While clever packaging can help firms effectively deliver messages while ensuring product integrity and safety. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – Labelled for Success: Examining Packaging & Manufacturing

Continued success in an expanding industry demands attention on every level. A critical component to attracting customers and securing ongoing profits is packaging and manufacturing considerations. When it comes to cannabis products, rules and regulations alongside evolving demographics create unique and challenging factors in relation to how to design and display your products. This panel will take an in-depth approach to addressing all aspects of packaging and manufacturing as it relates specifically to CBD and cannabis-based products. You want to stand out but you need to do it effectively. Here we will highlight trends, tips, and techniques to accomplish that and much more.


1:30 pm – 2:15 pm – From the Shelves to the Streets: Retail Strategies & Consumer Education

Formulating and creating an amazing product is one thing, getting it into the hands of consumers is another task altogether. That’s why implementing proper retail strategies and consumer education is paramount for everyone involved in the CBD business. Without strategy, new products can sit on the shelves gathering dust. Without education, even the greatest offerings will remain unknown. This panel will highlight effective methods to move products off of the shelves and into the hands of those who matter most – customers.


2:30 pm – 3:15 pm – Success Secrets for CBD e-Commerce

Top CBD companies dominate e-commerce channels. After all, the Internet commands the majority of CBD and cannabinoid sales. But most online merchant accounts (e.g., PayPal) and shopping carts (e.g., WIX) prohibit CBD and related items. Maximizing CBD e-commerce is not as simple as creating an Instagram account and watching the sales roll in. High-risk processing is currently part of the game. But this does not mean that entrepreneurs cannot build a multi-state CBD empire from the comfort of a laptop. Rather, they must first learn the fundamentals of e-business registration, merchant accounting, site building, SEO, social media, and e-commerce development. Avoid online shutdown or obscurity. Instead, expand and flourish your e-commerce channels under the guidance of skilled digital developers and marketers.


3:30 pm – 4:15 pm – CBD CX – Customer Experience Strategies For CBD Companies

Customer experience is crucial in any industry and the CBD world is no exception. Every interaction a customer has with your CBD business, from pre-sale to post-sale and all steps along the way, will determine if they return for repeated purchases. Poor customer experience (CX) in the digital age can quickly lead to poor reviews that can doom fledgling business with good CBD products. A solid CX strategy is critical towards building lasting success in an industry ripe with competition. This panel will show how to create and implement lasting customer experience strategies designed and proven to help build and sustain your CBD company.

Coming Soon

10:15 am – 11:00 am – Cannabidiol Market Size, Status and Growth Opportunities by 2019-2025

The market for products utilizing various forms of cannabidiol has grown exponentially in recent years. Opportunities to capitalize on market growth have never been stronger, and the time to act is now. We’re giving you the information you need to take advantage of this growing market while it’s still young, and shortly before it skyrockets. Do not miss the opportunity to capitalize on the boom of a growing industry.


11:15 am – 12:00 pm – IP Freely: Protecting Your Intellectual Property

In the same way that we take steps to protect and safeguard our personal property — homes, vehicles, jewelry, etc. — so too must we protect and safeguard our intellectual property. In the rapidly-expanding CBD marketplace, it’s more important than ever to ensure that your valuable ideas are not vulnerable to those looking to take advantage. In this panel, we will examine effective methods for safeguarding intellectual property, in addition to examining why this is such a worthwhile endeavor. Avoid becoming the Nikola Tesla of CBD!


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – We’re All in This Together – CBDIA Mastermind Q&A with Industry Leaders

This panel will offer the opportunity to educate and inform anyone involved within the CBD industry. Current issues and cutting edge developments will be discussed and analyzed by members of the Advisory Board of the CBDIA. Relevant topics that affect anyone in the industry will be highlighted and examined including legal matters, developing science, regulations and advertising. The CBD industry is rapidly evolving and this panel will offer discussion intended to investigate and evaluate questions and concerns of all things CBD. This opportunity to gain valuable industry insider insight is not to be missed.


1:30 pm – 2:15 pm – Cannagriculture: Navigating a New Ag-Based Industry

As state legislative barriers to hemp cultivation continue to fall in succession, hemp farming has officially, rapidly, and monumentously become a part of the agriculture industry. This is a huge opportunity for a wide variety of industry players, as long as you are able to stay in the USDA’s good graces. In this panel, we examine the current issues arising from these historical, yet evolving industry-wide changes in law, and how best to stay ahead of the curve, compliant, and legal.

10:15 am – 11:00 am – Part I: Understand “The Man”: Food & Drug Compliance And Federal Enforcement
Fighting the authorities can be a struggle. Although long-held rules and regulations on CBD and other cannabinoids are rapidly changing, it still pays to pick your battles and know your rights. One wrong move in your CBD companies manufacturing process or production line can have the authorities breathing down your back, imposing huge fines at best and shutting your business down altogether in a worst-case scenario. Don’t let this happen to you. Understand “The Man” and why it pays to follow the rules with this panel aimed at taking the crosshairs off of your business with a look at the requirements, processes, and protocols to stay in good standing with the FDA and other federal enforcement.


11:15 am – 12:00 pm – Part II: Understand “The Man”: Food & Drug Compliance And Federal Enforcement Q&A Continuation

Fighting the authorities can be a struggle. Although long-held rules and regulations on CBD and other cannabinoids are rapidly changing, it still pays to pick your battles and know your rights. One wrong move in your CBD companies manufacturing process or production line can have the authorities breathing down your back, imposing huge fines at best and shutting your business down altogether in a worst-case scenario. Don’t let this happen to you. Understand “The Man” and why it pays to follow the rules with this panel aimed at taking the crosshairs off of your business with a look at the requirements, processes, and protocols to stay in good standing with the FDA and other federal enforcement.


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – Watch Your Mouth! What You Can and Can’t Say

With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines is crucial. From packaging and advertising content to marketing initiatives and sales collateral there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.


1:30 pm – 2:15 pm – 2020 INSIGHT: CBD Regulations in Texas

As we move into the first calendar year, the DEA no longer considers Hemp to be a controlled substance, the regulation of hemp industry finally moves towards a place of clarity. As banking and production rules and taking shape on a federal level, individual states move to craft plans that will fit their particular localities. Understanding how states operate is crucial to running a compliant and successful national brand. As a legal medical marijuana state with a wide spread hemp industry, Texas regulators are crafting their own way. Between recent decisions to functionally decriminalize cannabis, alongside executive orders banning smokable hemp and creating a registry for CBD sellers there is a lot to know about operating in the Lone Star state.


2:30 pm – 3:15 pm – How to Approach CBD Marketing For Entrepreneurs and Start-Ups: Q&A

So you started a cannabidiol business and are looking to scale up but not sure how? The key to a successful company is good marketing–and CBD is no exception. But even for seasoned pros, the transition to CBD may be a bit bumpy. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. To avoid the chaos, consider developing marketing messages that are based in the science of the product and reflect the needs of the consumer/patient audience. A strategic integrated approach targeted to key stakeholders with messages that carefully balance product/service benefits is a good start to kick off long-lasting relationships with patients and consumers.

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Industry Expertise

Join us and connect with some of the most influential leaders, researchers, and companies as they offer valuable insights into the largest, fastest growing industry. Explore the many sectors that influence your business.

  • Legal & Regulation
  • Manufacturing
  • Extraction
  • Cultiviation
  • Genetics & Breeding
  • Bank & Merchant Processing
  • Marketing & Advertising
  • Research & Development

It’s not exactly a business to business conference and it’s not a business to consumer conference. It’s a HYBRID where anything can happen.

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