11:15 am – 12:00 pm – How to White Label a CBD Product
There are a variety of reasons for choosing white-label products. White-labeling, also called private-labeling, is purchasing a finished product and adding a brand and identity to it. Brands choose white-label oils, isolates, hardware, websites, marketing, advertising content, and more in the hemp and CBD industries. Choosing a white-labeling partner, shared vision and goals, open communication, transparency, honest reporting, and a good track record of performance are all things that should be required. White-labeling requires strategic thinking and adaptability, and it is paramount that the partner in mind can deliver that in a positive way
12:00 pm – 01:00 pm – LUNCH BREAK
1:15 pm – 2:00 pm – Cannabinoids in Food and Beverage: Market Trends, Innovation, and what the future holds
Food and beverage products from the Cannabis sativa plant have taken off, leading to the constant creation of innovative, new products to fill the cannabinoid-based food and beverage space. Looming in the background of constant growth is the FDA, which has yet to issue a final ruling that would set up an efficient regulatory framework for the industry. Learn about the most cutting-edge cannabinoid food and beverage products and explore what makes them true trend drivers. We will also explore the FDA and what a final ruling could mean for the food and beverage space within the cannabis umbrella.
02:15 pm – 03:00 pm – Hemp’s Hurdles: Merchant Processing & Business Banking
As regulation surrounding hemp cultivation and processing takes shape there remains tremendous confusion on both the industry and consumer side surrounding payment processing. As the SAFE Banking ACT stalls in the Senate and courts continue to scrutinize 280-E tax filings, support for the financial aspects of CBD sales and production can seem non-existent. Our panel of industry veterans, lawyers, and financial professionals discuss the legal and practical logistics of merchant processing and banking hemp-related monies.
03:15 pm – 04:00 pm – Mastermind Q&A with Industry Leaders About Cannabidiol Market Size, Status and Growth Opportunities
Wellness consumers in the 21st century are weary of empty promises. Certifications that guarantee exceptional quality are the golden ticket to product recognition and shelf velocity. The two most powerful seals of greatness? Certified organic and certified Good Manufacturing Practices (cGMP). Organic certification indicates that your hemp-derived CBD was not harvested with synthetic pesticides, fertilizers, or solvents. Today’s sharp consumers will know that they are investing in sustainability and the future of the planet. cGMP certification regulates manufacturing practices. It demonstrates that your product is clean, safe, and consistent. CBD and cannabinoid products with these certifications leave the competition in the dust. But the journey to certification is nuanced. The United States Department of Agriculture (USDA) and the Food & Drug Administration (FDA) require that cultivators and manufacturers adhere to specific guidelines and procedures to earn these badges of honor. Fortunately, specialists are available to guide you toward certification — one step at a time.
04:15 pm – 05:00 pm – Making the Claim: How to Build an Effective Brand through Compliant Labelling and Packaging
With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines are crucial. From packaging and advertising content to marketing initiatives and sales collateral, there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. While clever packaging can help firms effectively deliver messages while ensuring product integrity and safety. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.