10:15 am – 11:00 am – CBD Advertising – Alternative Methods for an Unconventional Industry
This panel will dive into the ever important yet still strictly regulated world of CBD advertising. Most products available to the public can employ a wide variety of advertising tactics to aide in sales and marketing efforts. CBD, however, falls outside of the norm when it comes to advertising due to the regulations and legalities that still exist on the industry. Widespread acceptance and expansive growth makes changes to these regulations seem inevitable, yet hurdles for advertising CBD products still remain. This panel will focus on highly effective tricks and tactics to get any CBD product the proper advertising necessary to increase audience and brand awareness. Industry insiders will share their advertising knowledge through essential outlets such as print, digital, PR, radio and podcasts.
11:15 am – 12:00 pm – What to Consider When Choosing a White-Labeling Partner
There are a variety of reasons for choosing to white-label your products. White-labeling, also called private-labeling, is the purchasing of a finished product from a company and adding your brand and identity to it. In the hemp and CBD industry, brands choose to white-label oils, isolates, hardware, websites, marketing and advertising content, and more. When choosing your white-labeling partner, shared vision and goals, open communication, transparency and honest reporting, and a good track record of performance are all things you should be looking out for. White-labeling requires strategic thinking and adaptability, and it is paramount that the partner you have in mind can deliver that in a positive way.
12:00 pm – 12:30 pm – LUNCH BREAK
12:30 pm – 1:15 pm – Cannabinoid Capital – Finding And Closing Investors For Your CBD Start-Up
Businesses need capital investments to get off the ground. Luckily, your CBD start-up is a potential hot commodity for a wide range of investors and financiers due to the projected growth of the CBD market in coming years. With loads of companies competing for the same start-up money, learning how to find and close investors is a must-learn skill quickly turning to must-have asset. Secure solid investors and your CBD business will be off to the races, fail to attract financing and you’ll be stuck spinning circles. This panel will position you and your CBD start-up to approach and secure investors while learning what many look for and demand in order to commit cold hard cash to further your endeavor.
1:30 pm – 2:15 pm – Hemp’s Hurdles: Merchant Processing & Business Banking
As regulation surrounding hemp cultivation and processing takes shape there remains tremendous confusion on both the industry and consumer side surrounding payment processing. As the SAFE Banking ACT stalls in the Senate and courts continue to scrutinize 280-E tax filings, support for the financial aspects of CBD sales and production can seem non-existent. Our panel of industry veterans, lawyers, and financial professionals discuss the legal, and practical logistics of merchant processing and banking hemp related monies.
2:30 pm – 3:15 pm – Boost CBD Products with Organic & cGMP Certifications
Wellness consumers in the 21st century are weary of empty promises. Certifications that guarantee exceptional quality are the golden ticket to product recognition and shelf velocity. The two most powerful seals of greatness? Certified organic and certified Good Manufacturing Practices (cGMP). Organic certification indicates that your hemp-derived CBD was not harvested with synthetic pesticides, fertilizers, or solvents. Today’s sharp consumers will know that they are investing in sustainability and the future of the planet. cGMP certification regulates manufacturing practices. It demonstrates that your product is clean, safe, and consistent. CBD and cannabinoid products with these certifications leave the competition in the dust. But the journey to certification is nuanced. The United States Department of Agriculture (USDA) and Food & Drug Administration (FDA) require that cultivators and manufacturers adhere to specific guidelines and procedures to earn these badges of honor. Fortunately, specialists are available to guide you toward certification — one step at a time.
3:30 pm – 4:15 pm – CBD Industry Insider Insight – A Current Look into Cutting Edge Issues Involving the CBD Industry and Beyond
This panel will offer the opportunity to educate and inform anyone involved within the CBD industry. Current issues and cutting edge developments will be discussed and analyzed by members of the Advisory Board of the CBDIA. Relevant topics that affect anyone in the industry will be highlighted and examined including legal matters, developing science, regulations and advertising. The CBD industry is rapidly evolving and this panel will offer discussion intended to investigate and evaluate questions and concerns of all things CBD. This opportunity to gain valuable industry insider insight is not to be missed.