CBDEXPO MIDWEST

10:15 am – 11:00 am – Cannabinoids in Food and Beverage: Market Trends, Innovation, and what the future holds

Food and beverage products from the Cannabis sativa plant have taken off, leading to the constant creation of innovative, new products to fill the cannabinoid-based food and beverage space. Looming in the background of constant growth is the FDA, which has yet to issue a final ruling that would set up an efficient regulatory framework for the industry. Learn about the most cutting-edge cannabinoid food and beverage products and explore what makes them true trend drivers. We will also explore the FDA and what a final ruling could mean for the food and beverage space within the cannabis umbrella.

11:15 am – 12:00 pm – What to Consider When Choosing a White-Labeling Partner

There are a variety of reasons for choosing to white-label your products. White-labeling, also called private-labeling, is the purchasing of a finished product from a company and adding your brand and identity to it. In the hemp and CBD industry, brands choose to white-label oils, isolates, hardware, websites, marketing and advertising content, and more. When choosing your white-labeling partner, shared vision and goals, open communication, transparency and honest reporting, and a good track record of performance are all things you should be looking out for. White-labeling requires strategic thinking and adaptability, and it is paramount that the partner you have in mind can deliver that in a positive way.

12:00 pm – 12:30 pm – LUNCH BREAK

12:30 pm – 1:15 pm – The Fine Art of Extracting Cannabinoids

This panel will delve into the complex and steadily rising world of cannabinoid extractions. These extractions have quickly become both an art and a science and here we will look at common and lesser-known extraction methods, the benefits and challenges of each, and the tools and techniques required along the way. Key differences between basic extractions and more complex processes will be examined to highlight what’s possible for the home connoisseur and professional extractor alike. Expert opinion and insight will give participants an inside look at how major and minor cannabinoids are being extracted and what products are made possible as a result of the process. Extractions are a critical aspect of the still steadily growing cannabis industry and the Art of Extracting Cannabinoids will serve as vital information to enlighten and guide those currently involved or just diving into this very valuable niche.

1:30 pm – 2:15 pm – Hemp’s Hurdles: Merchant Processing & Business Banking

As regulation surrounding hemp cultivation and processing takes shape there remains tremendous confusion on both the industry and consumer side surrounding payment processing. As the SAFE Banking ACT stalls in the Senate and courts continue to scrutinize 280-E tax filings, support for the financial aspects of CBD sales and production can seem non-existent. Our panel of industry veterans, lawyers, and financial professionals discuss the legal and practical logistics of merchant processing and banking hemp-related monies.

2:30 pm – 3:15 pm – Boost CBD Products with Organic & cGMP Certifications

Wellness consumers in the 21st century are weary of empty promises. Certifications that guarantee exceptional quality are the golden ticket to product recognition and shelf velocity. The two most powerful seals of greatness? Certified organic and certified Good Manufacturing Practices (cGMP). Organic certification indicates that your hemp-derived CBD was not harvested with synthetic pesticides, fertilizers, or solvents. Today’s sharp consumers will know that they are investing in sustainability and the future of the planet. cGMP certification regulates manufacturing practices. It demonstrates that your product is clean, safe, and consistent. CBD and cannabinoid products with these certifications leave the competition in the dust. But the journey to certification is nuanced. The United States Department of Agriculture (USDA) and the Food & Drug Administration (FDA) require that cultivators and manufacturers adhere to specific guidelines and procedures to earn these badges of honor. Fortunately, specialists are available to guide you toward certification — one step at a time.

3:30 pm – 4:15 pm – CBD Industry Association Insider Insight – The Visionaries and their Predications

This panel will offer the opportunity to educate and inform anyone involved within the CBD industry. Current issues and cutting edge developments will be discussed and analyzed by members of the Advisory Board of the CBDIA. Relevant topics that affect anyone in the industry will be highlighted and examined including legal matters, developing science, regulations, and advertising. The CBD industry is rapidly evolving and this panel will offer discussion intended to investigate and evaluate questions and concerns of all things CBD. This opportunity to gain valuable industry insider insight is not to be missed.

To Be Announced.

10:15 am – 11:00 am – Delta 8, CBC, CBN, CBG & More Minors

The Others: Your eyes don’t deceive you. This is a CBD Expo, but there are many more therapeutic molecules in hemp, including so-called minor cannabinoids like CBC, CBN, and CBG as well as moieties that are still to be fully appreciated. Our experts assembled on this panel are hoping to familiarize consumers with the diversity of plant chemicals that cannabis has to offer. From how they are extracted, isolated, and synthesized to how they can be utilized in product formulation, this panel will aim to introduce these novel compounds and guide listeners to where they can learn and experience more. Understanding developments surrounding products, science, and culture as well as cannabis and hemp as CBD becomes increasingly mainstream is important to understanding how to unlock the full potential of the plant and understand how the industry is developing into the new decade.

11:15 am – 12:00 pm – The Cutting Edge of Cannabinoid Science

Science has transformed the world of cannabinoids. CBD was once a relatively obscure, banned substance. But scientific research landed this compound in the hands of physicians, engineers, lawmakers, and consumers. In fact, research fuels innovation. Designers rely on emerging scientific evidence to develop cannabinoid products that meet the needs of an evolving market. Where is the science of CBD today? The past year’s breakthroughs in CBD research include medication interactions, epilepsy, neuroscience, dermatological applications, mental health disorders, addiction/relapse, and biochemistry. This council of established scientists will push your company to the cutting edge of chemical/medical advancement in the field. Critics often point out that CBD claims are ahead of science. But knowledge is power.

12:00 pm – 12:30 pm – LUNCH BREAK

12:30 pm – 1:15 pm – Cannagriculture: Scaling Cannabinoid Cultivation

As state legislative barriers to hemp cultivation continue to fall in succession, hemp farming has officially, rapidly, and monumentally become a part of the agriculture industry. ​Hemp farmers often solicit techniques that harmonize with the larger picture of sustainable agriculture, where soil and crops remain healthy beyond annual cultivation cycles, and what is added to the earth does not taint it. This panel discusses the increasing importance of organic hemp farming.

1:30 pm – 2:15 pm – Coming to your Senses: Terpenes + CBD

For some time, terpenes were considered waste molecules leftover after extracting CBD. Those times were short-lived, however, since there is an abundant wealth of scientific literature demonstrating the medicinal merit of terpenes like beta-caryophyllene, linalool, bisabolol, nerolidol, and more. For example, nerolidol and linalool are useful in treating anxiety, whereas beta-caryophyllene is useful in relieving pain. While some patients may benefit from more one-dimensional CBD products like isolate, the terpenes native to the plant can help augment the benefits of the extracted cannabinoid(s). This panel will discuss the importance of terpenes, and how adding these precious little molecules back into CBD oils can differentiate a product to have a defined medical purpose.

10:15 am – 11:00 am – Food & Drug Compliance And Federal Enforcement

Fighting the authorities can be a struggle. Although long-held rules and regulations on CBD and other cannabinoids are rapidly changing, it still pays to pick your battles and know your rights. One wrong move in your CBD companies manufacturing process or production line can have the authorities breathing down your back, imposing huge fines at best and shutting your business down altogether in a worst-case scenario. Don’t let this happen to you. Understand “The Man” and why it pays to follow the rules with this panel aimed at taking the crosshairs off of your business with a look at the requirements, processes, and protocols to stay in good standing with the FDA and other federal enforcement.

11:15 am – 12:00 pm – Minor Cannabinoid Separation and Isolation becomes Making the Most Out of the Medicine: Methods for Separating Minor Cannabinoids

CBD might be the well-known cannabinoid regularly extracted from hemp plants, but it is not the only one. Minor cannabinoids, such as CBG and CBC have medicinal properties of their own. While these cannabinoids are typically in much lower concentrations within the plant, they can still be isolated and purified using methods like flash or supercritical fluid chromatography (SFC). The isolation of these cannabinoids, such that adequate purity is achieved, is paramount for better understanding what benefits these cannabinoids impart. In addition, techniques like SFC can help clean up mother liquors to ensure that all of the gold is extracted from the garbage. In this panel, we examine why these minor cannabinoids present such an exciting new development for the industry, how to extract and purify them, and what the future may look like as a result.

12:00 pm – 12:30 pm – LUNCH BREAK

12:30 pm – 1:15 pm – Claims and descriptions: A Legal Opinion on What You Can and Cannot Say

With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines are crucial. From packaging and advertising content to marketing initiatives and sales collateral, there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.

1:30 pm – 2:15 pm – 2020 INSIGHT: CBD Regulations in the Midwest

As we move into the first calendar year, the DEA no longer considers Hemp to be a controlled substance, the regulation of the hemp industry finally moves towards a place of clarity. As banking and production rules and taking shape on a federal level, individual states move to craft plans that will fit their particular localities. Understanding how states operate is crucial to running a compliant and successful national brand. As a legal medical marijuana state with a widespread hemp industry, Midwest regulators are crafting their own way. Between recent decisions to functionally decriminalize cannabis, alongside executive orders​ banning smokable hemp and creating a registry for CBD sellers there is a lot to know about operating in the Midwest.

2:30 pm – 3:15 pm – How to Approach CBD Marketing For Entrepreneurs and Start-Ups: Q&A

So you started a cannabidiol business and are looking to scale up but not sure how? The key to a successful company is good marketing–and CBD is no exception. But even for seasoned pros, the transition to CBD may be a bit bumpy. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. To avoid chaos, consider developing marketing messages that are based on the science of the product and reflect the needs of the consumer/patient audience. A strategic integrated approach targeted to key stakeholders with messages that carefully balance product/service benefits is a good start to kick off long-lasting relationships with patients and consumers.

10:15 am – 10:45 am – To Be Announced

11:00am – 11:45 am – To Be Announced

12:00 pm – 12:45 pm – Minor Cannabinoid Separation and Isolation becomes Making the Most Out of the Medicine: Methods for Separating Minor Cannabinoids

The session entitled, “Minor Cannabinoid Separation and Isolation becomes Making the Most Out of the Medicine: Methods for Separating Minor Cannabinoids” emphasizes supercritical fluid chromatography (SFC).

1:00 pm – 01:45 pm – To Be Announced

2:00 pm – 03:00 pm – To Be Announced