CBDEXPO EAST

OUR CONFERENCE

The highest level networking event in the CBD Industry

Powered by Mace Media Group, and brought to you by Calm Peak, CBD Expo EAST is returning to Orlando, Florida. As one of our most attended shows, this is your chance to reveal your products to the community and share your cannabinoid knowledge with the industry. This year, we are combining the popular CBD Expo EAST with our Delta 8 Conference, to create a powerhouse combination wrapped up into one.

Attend expert presentations on topics that include laws, regulations, marketing, holistic medicine, medical trends, and technology. Enjoy unique and exciting workshops, sample the newest products in the market, and network with industry professionals. CBD Expo EAST 2021 is where the who’s who of the industry convenes; consumers, entrepreneurs, and professionals alike.

Don’t miss the chance to broadcast your product, connect with market leaders, and empower your business.

As a thank you to our exhibitors and speakers, we do what no other expo can, we give a complimentary digital ad on our partner news site, CBD Health & Wellness Magazine. We are all in this together to bring back the industry and its events!

BUY CBDEXPO EAST – ATTENDEE TICKETS

Day 1 - Panel Room (A)

10:15 am – 11:00 am – How Much is Right for You: The Science of CBD Dosing

One of the challenges in the emerging CBD market is the lack of robust clinical research that can be used to guide dosing guidelines. This is especially problematic in people with comorbidities or on other medications who would like to explore taking these products medicinally too. Even so, crowdsourcing the anecdotal data has allowed companies to review by developing a functional measure of how much CBD is needed for different conditions. This system, albeit lacking in strong foundations in clinical trials, in some ways is good enough. But when it comes to a product we want to promote as medication, we have a responsibility to produce real data from which to work off of.

11:15 am – 12:00 pm – Making the Claim: How to Build an Effective Brand through Compliant Labelling and Packaging

With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines is crucial. From packaging and advertising content to marketing initiatives and sales collateral there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. While clever packaging can help firms effectively deliver messages while ensuring product integrity and safety. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.

12:00 pm – 12:30 pm – LUNCH BREAK

12:30 pm – 1:15 pm – KEYNOTE: Confessions of a Medical Cannabis Physician—How I Managed My First COVID-19 Patient

During this presentation, you’ll hear how a medical cannabis physician managed/treated his first COVID-19 patient with phytocannabinoids, plant medicine, vitamins and minerals and “conventional medicine”, what lessons were learned and what opportunities presented themselves post-COVID-19.

1:30 pm – 2:15 pm – To Be Announced

Abstract Coming Soon!

2:30 pm – 3:15 pm – Dueling Panel: The Delta 8 Showdown

Delta 8 is great or Delta 8 is taint?! Join this much anticipated panel consortium to hear the evidence and the arguments for and against D8. Is it safe or unsafe? Should it be legal or unlegal?

The hot cannabinoid of the moment is Delta-8 THC. It’s a psychoactive compound—as in, it gets you high—that’s legal in most states. Or, if not legal, then at least widely available. It’s in a bit of a gray area.

The structure of the law—everything hemp is legal except THC—created what’s seen by many producers as a loophole that allows the production and sale of Delta-8 THC, because it’s ever-so-slightly chemically distinct from the banned Delta-9 THC.

You be the judge as these panels duel it out!

Day 1 - Panel Room (B)

10:15 am – 11:00 am – Cannabinoids in Food and Beverage: Market Trends, Innovation, and what the future holds

Food and beverage products from the Cannabis sativa plant have taken off, leading to the constant creation of innovative, new products to fill the cannabinoid-based food and beverage space. Looming in the background of constant growth is the FDA, which has yet to issue a final ruling that would set up an efficient regulatory framework for the industry. Learn about the most cutting-edge cannabinoid food and beverage products and explore what makes them true trend drivers. We will also explore the FDA and what a final ruling could mean for the food and beverage space within the cannabis umbrella.

11:15 am – 12:00 pm – To Be Announced

Abstract Coming soon!

12:00 pm – 12:30 pm – LUNCH BREAK

01:30 pm – 02:15 pm – Hemp’s Hurdles: Merchant Processing & Business Banking

As regulation surrounding hemp cultivation and processing takes shape there remains tremendous confusion on both the industry and consumer side surrounding payment processing. As the SAFE Banking ACT stalls in the Senate and courts continue to scrutinize 280-E tax filings, support for the financial aspects of CBD sales and production can seem non-existent. Our panel of industry veterans, lawyers, and financial professionals discuss the legal and practical logistics of merchant processing and banking hemp-related monies.

3:30 pm – 4:15 pm – Mastermind Q&A with Industry Leaders About Cannabidiol Market Size, Status and Growth Opportunities

This panel will offer the opportunity to educate and inform anyone involved within the CBD industry. Current issues and cutting edge developments will be discussed and analyzed by masterminds within the CBD industry. Relevant topics that affect anyone in the industry will be highlighted and examined including legal matters, developing science, regulations and advertising. The CBD industry is rapidly evolving and this panel will offer discussion intended to investigate and evaluate questions and concerns of all things CBD. This opportunity to gain valuable industry insider insight is not to be missed.

Day 2 - Panel Room (A)

10:15 am – 11:00 am – Delta 8, CBC, CBN, CBG & More Minors

The Others: Your eyes don’t deceive you. This is a CBD Expo, but there are many more therapeutic molecules in hemp, including so-called minor cannabinoids like CBC, CBN, and CBG as well as moieties that are still to be fully appreciated. Our experts assembled on this panel are hoping to familiarize consumers with the diversity of plant chemicals that cannabis has to offer. From how they are extracted, isolated, and synthesized to how they can be utilized in product formulation, this panel will aim to introduce these novel compounds and guide listeners to where they can learn and experience more. Understanding developments surrounding products, science, and culture as well as cannabis and hemp as CBD becomes increasingly mainstream is important to understanding how to unlock the full potential of the plant and understand how the industry is developing into the new decade.

11:15 am – 12:00 pm – The Cutting Edge of Cannabinoid Science

Science has transformed the world of cannabinoids. CBD was once a relatively obscure, banned substance. But scientific research landed this compound in the hands of physicians, engineers, lawmakers, and consumers. In fact, research fuels innovation. Designers rely on emerging scientific evidence to develop cannabinoid products that meet the needs of an evolving market. Where is the science of CBD today? The past year’s breakthroughs in CBD research include medication interactions, epilepsy, neuroscience, dermatological applications, mental health disorders, addiction/relapse, and biochemistry. This council of established scientists will push your company to the cutting edge of chemical/medical advancement in the field. Critics often point out that CBD claims are ahead of science. But knowledge is power.

12:00 pm – 12:30 pm – LUNCH BREAK

12:30 pm – 1:15 pm – KEYNOTE: To Be Announced

Abstract coming soon.

1:30 pm – 2:15 pm – The Future of Synthetic Cannabinoids and Their Play on Big Pharma

In the expanding world of cannabinoids, synthetically derived compounds are gaining ground. Plant-derived cannabinoids have opened up new realms in the alternative health sphere that are now ever present in the mainstream medical community. Synthetic cannabinoids pose a vast potential that has only recently gained traction in the cannabis industry and beyond. From new horizons in medicine to ongoing issues with abuse and regulation, synthetics are now being explored in full. We will examine the various commonly known synthetic cannabinoids here alongside their potential uses while taking a glance into the bright, yet still developing future these compounds possess. Alongside their trajectory is an ever-present relationship with Big Pharma as companies and corporations bent on progress and profit dip their hands into the use and development of synthetic cannabinoids.

Day 2 - Panel Room (B)

10:15 am – 11:00 am – Food & Drug Compliance And Federal Enforcement

Fighting the authorities can be a struggle. Although long-held rules and regulations on CBD and other cannabinoids are rapidly changing, it still pays to pick your battles and know your rights. One wrong move in your CBD companies manufacturing process or production line can have the authorities breathing down your back, imposing huge fines at best and shutting your business down altogether in a worst-case scenario. Don’t let this happen to you. Understand “The Man” and why it pays to follow the rules with this panel aimed at taking the crosshairs off of your business with a look at the requirements, processes, and protocols to stay in good standing with the FDA and other federal enforcement.

11:15 am – 12:00 pm – Most Out of the Medicine: Methods for Separating Minor Cannabinoids

CBD might be the well-known cannabinoid regularly extracted from hemp plants, but it is not the only one. Minor cannabinoids, such as CBG and CBC have medicinal properties of their own. While these cannabinoids are typically in much lower concentrations within the plant, they can still be isolated and purified using methods like flash or supercritical fluid chromatography (SFC). The isolation of these cannabinoids, such that adequate purity is achieved, is paramount for better understanding what benefits these cannabinoids impart. In addition, techniques like SFC can help clean up mother liquors to ensure that all of the gold is extracted from the garbage. In this panel, we examine why these minor cannabinoids present such an exciting new development for the industry, how to extract and purify them, and what the future may look like as a result.

12:00 pm – 12:30 pm – LUNCH BREAK

1:30 pm – 2:15 pm – 2021 INSIGHT: CBD Regulations in Florida

As we move into the first calendar year, the DEA no longer considers Hemp to be a controlled substance, the regulation of the hemp industry finally moves towards a place of clarity. As banking and production rules and taking shape on a federal level, individual states move to craft plans that will fit their particular localities. Understanding how states operate is crucial to running a compliant and successful national brand. As a legal medical marijuana state with a widespread hemp industry, Florida regulators are crafting their own way. Between recent decisions to functionally decriminalize cannabis, alongside executive orders banning smokable hemp and creating a registry for CBD sellers there is a lot to know about operating in the sunshine state.

2:30 pm – 3:15 pm – How to Approach CBD Marketing For Entrepreneurs and Start-Ups: Q&A

So you started a cannabidiol business and are looking to scale up but not sure how? The key to a successful company is good marketing–and CBD is no exception. But even for seasoned pros, the transition to CBD may be a bit bumpy. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. To avoid chaos, consider developing marketing messages that are based on the science of the product and reflect the needs of the consumer/patient audience. A strategic integrated approach targeted to key stakeholders with messages that carefully balance product/service benefits is a good start to kick off long-lasting relationships with patients and consumers.