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Hurry and grab your tickets for CBDEXPO MOUNTAIN 2021!

Powered by Mace Media Group, and brought to you by HempHera, CBD Expo MOUNTAIN is returning to Denver, Colorado. As one of our most attended shows, this is your chance to reveal your products to the community and share your cannabinoid knowledge with the industry.

Attend expert presentations on topics that include laws, regulations, marketing, holistic medicine, medical trends, and technology. Enjoy unique and exciting workshops, sample the newest products in the market, and network with industry professionals. CBD Expo MOUNTAIN 2021 is where the Who’s who of the industry convenes; consumers, entrepreneurs, and professionals alike.

Don’t miss the chance to broadcast your product, connect with market leaders, and empower your career.

As a thank you to our exhibitors and speakers, we do what no other expo can, we give a complimentary digital ad on our partner news site, CBD Health & Wellness Magazine. We are all in this together to bring back the industry and its events!

PURCHASE CBDEXPO MOUNTAIN – ATTENDEE TICKETS

9:15 am to 10:00 am – KEYNOTE

To Be Announced

10:15 am – 11:00 am – How Much is Right for You: The Science of CBD Dosing

One of the challenges in the emerging CBD market is the lack of robust clinical research that can be used to guide dosing guidelines. This is especially problematic in people with comorbidities or on other medications who would like to explore taking these products medicinally too. Even so, crowdsourcing the anecdotal data has allowed companies to review by developing a functional measure of how much CBD is needed for different conditions. This system, albeit lacking in strong foundations in clinical trials, in some ways is good enough. But when it comes to a product we want to promote as medication, we have a responsibility to produce real data from which to work off of.


11:15 am – 12:00 pm – So, You Think You Can CBD…
(Hemp Derived vs Cannabis Derived CBD and Full Spectrum vs. Broad Spectrum vs. Isolate)

In today’s early stages of the legal hemp marketplace, there are thousands of CBD products available, yet not much in the way of differentiation – at least not knowingly in most cases. All legitimate CBD products contain at least some amount of cannabidiol, but they may also contain (or specifically not contain) other elements, depending on how they’re labeled. In this panel, we examine and specifically define the terms relating to this phenomenon: hemp-derived, cannabis-derived, full-spectrum, broad-spectrum, CBD isolate, and more.


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – Get the 411 on Cannabinoid Pharmacology 101

Cannabinoids are wonderful compounds with one very big problem–they are lipophilic, or fat loving. This makes dosing very, very tricky. And why it’s so hard to measure cannabinoid levels in the blood and urine. The pharmacokinetics and pharmacodynamics of cannabinoids are greatly affected by various factors, such as the amount and type of food eaten in a given day, whether other substances, including medications, were taken, and how they were consumed (vape, oil, edible, etc.). For these reasons and more, despite decades of research, the best advice to offer new users remains the “start low, go slow” method, which is as unscientific as it comes. And explains why this topic remains red hot in research.


1:30 pm – 2:15 pm – Creating Novel CBD Formulations and Blends

While scores of people may benefit from CBD isolates, many more have reported respite from their ailments using full-spectrum products that contain many more of the natural molecules native to hemp, like other cannabinoids and terpenes. Still yet, many product manufacturers are looking to design novel formulations that incorporate some of these molecules, without necessarily being considered as “full-spectrum”. These products may contain other minor cannabinoids and terpenes, but the inclusion of these ingredients are done with purposeful intent, such as creating products designed as sleep aids, or for treatment of pain or anxiety. Additionally, blending these formulations with other dietary supplements such as ginseng or melatonin can present an exciting new product line that combine traditional supplements with the surging interest in hemp-derived molecules, thereby presenting the best of both worlds. This panel will help you understand what types of products are currently in demand, and will illustrate how the rapidly evolving CBD industry is changing.


2:30 pm – 3:15 pm – Psychedelics & Cannabinoid Therapeutics: What Does the Future Hold?

Alongside the CBD boom, the functional Mushroom market has experienced a profound amount of growth with certain estimates putting market growth upwards of $35 Billion. Similarly situated to cannabis treatments as both controversial and poorly understood, there remains tremendous potential on the horizon for mycelia like Cordycepin and Psilocybin. As consumers look to herbal treatments for an assortment of ailments and quality of life improves the future of hemp products and mushrooms while regulations take shape the question remains whether or not there is a future for CBD and Mushrooms.

10:15 am – 11:00 am – Cannabinoids in Food and Beverage: Market Trends, Innovation, and what the future holds

Food and beverage products from the Cannabis sativa plant have taken off, leading to the constant creation of innovative, new products to fill the cannabinoid-based food and beverage space. Looming in the background of constant growth is the FDA, which has yet to issue a final ruling that would set up an efficient regulatory framework for the industry. Learn about the most cutting-edge cannabinoid food and beverage products and explore what makes them true trend drivers. We will also explore the FDA and what a final ruling could mean for the food and beverage space within the cannabis umbrella.


11:15 am – 12:00 pm – What to Consider When Choosing a White-Labeling Partner

There are a variety of reasons for choosing to white-label your products. White-labeling, also called private-labeling, is the purchasing of a finished product from a company and adding your brand and identity to it. In the hemp and CBD industry, brands choose to white-label oils, isolates, hardware, websites, marketing and advertising content, and more. When choosing your white-labeling partner, shared vision and goals, open communication, transparency and honest reporting, and a good track record of performance are all things you should be looking out for. White-labeling requires strategic thinking and adaptability, and it is paramount that the partner you have in mind can deliver that in a positive way.


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – The Art of CBD and Cannabinoid Potency Testing

With legal regulations and consumer awareness ever on the rise, precise testing of CBD and other cannabinoids is paramount to ongoing success. This panel will dive into the best methods and practices to measure cannabinoid potency levels from any CBD or cannabis derived product. Accuracy is key for any grower or producer of hemp for CBD to comply with state or federal regulations. Exact cannabinoid potencies are also becoming the standard in which an informed public makes their purchasing decisions. We will look at how to achieve accurate potency tests by examining the techniques and equipment needed to do so while highlighting the growing importance of cannabinoid testing to differentiate products in a competitive market. The Art of CBD and Cannabinoid Potency Testing panel will offer expert opinion and analyses from experienced producers, business owners, and researchers in the CBD and cannabis industries.


1:30 pm – 2:15 pm – Hemp’s Hurdles: Merchant Processing & Business Banking

As regulation surrounding hemp cultivation and processing takes shape there remains tremendous confusion on both the industry and consumer side surrounding payment processing. As the SAFE Banking ACT stalls in the Senate and courts continue to scrutinize 280-E tax filings, support for the financial aspects of CBD sales and production can seem non-existent. Our panel of industry veterans, lawyers, and financial professionals discuss the legal and practical logistics of merchant processing and banking hemp-related monies.


2:30 pm – 3:15 pm – Boost CBD Products with Organic & cGMP Certifications

Wellness consumers in the 21st century are weary of empty promises. Certifications that guarantee exceptional quality are the golden ticket to product recognition and shelf velocity. The two most powerful seals of greatness? Certified organic and certified Good Manufacturing Practices (cGMP). Organic certification indicates that your hemp-derived CBD was not harvested with synthetic pesticides, fertilizers, or solvents. Today’s sharp consumers will know that they are investing in sustainability and the future of the planet. cGMP certification regulates manufacturing practices. It demonstrates that your product is clean, safe, and consistent. CBD and cannabinoid products with these certifications leave the competition in the dust. But the journey to certification is nuanced. The United States Department of Agriculture (USDA) and the Food & Drug Administration (FDA) require that cultivators and manufacturers adhere to specific guidelines and procedures to earn these badges of honor. Fortunately, specialists are available to guide you toward certification — one step at a time.


3:30 pm – 4:15 pm – CBD Industry Association Insider Insight – The Visionaries and their Predications

This panel will offer the opportunity to educate and inform anyone involved within the CBD industry. Current issues and cutting edge developments will be discussed and analyzed by members of the Advisory Board of the CBDIA. Relevant topics that affect anyone in the industry will be highlighted and examined including legal matters, developing science, regulations, and advertising. The CBD industry is rapidly evolving and this panel will offer discussion intended to investigate and evaluate questions and concerns of all things CBD. This opportunity to gain valuable industry insider insight is not to be missed.

10:00 am – 12:00 pm – Use Simple Testing Kits for Cannabinoids From Farm to Pharmacy.

In five hours you will receive an overview of the principles and practices of CBD extraction. With many hands-on demonstrations, you will leave with an understanding of how coffee, hemp, and clothes are similar. You will appreciate the vast number of ways to make eggs, tea, as well as cake and how you can increase your productivity with hemp. Good is not a number. You will gain an understanding of measuring the potency at each stage of sample preparation, extraction, and post-processing; saving you thousands of dollars a week.

11:15 – 12:00 – 10 Steps to Successfully Launching a CBD/Hemp Business

Whether you’ve just started or are thinking of starting a CBD business, this talk is for you. In this highly informative discussion, Josh will not only discuss the most important aspects of a successful launch but will also provide the tips and tricks of how to get it done effectively and efficiently. In addition, attendees will leave with a massive resource list, saving you months of learning, and endless headaches trying to do it all yourself!

10:15 am – 11:00 am – Delta 8, CBC, CBN, CBG & More Minors

The Others: Your eyes don’t deceive you. This is a CBD Expo, but there are many more therapeutic molecules in hemp, including so-called minor cannabinoids like CBC, CBN, and CBG as well as moieties that are still to be fully appreciated. Our experts assembled on this panel are hoping to familiarize consumers with the diversity of plant chemicals that cannabis has to offer. From how they are extracted, isolated, and synthesized to how they can be utilized in product formulation, this panel will aim to introduce these novel compounds and guide listeners to where they can learn and experience more. Understanding developments surrounding products, science, and culture as well as cannabis and hemp as CBD becomes increasingly mainstream is important to understanding how to unlock the full potential of the plant and understand how the industry is developing into the new decade.


11:15 am – 12:00 pm – THC is a Cannabinoid: Whole Plant Health

Even though this is the CBD expo, the cannabinoid entourage runs deep. For many, THC and adult use or medical marijuana remains the cannabinoid of choice. Understanding how and why THC exerts its benefits on various users is integral to making sense of their cannabis plant, and unlocking its total potential. However, regulatory constraints and consumer ignorance remain a formidable barrier. Whether it’s trace amounts of THC in full spectrum products or low-CBD cultivars, every cannabinoid has a potential effect and every user has a preference. Join our panelists as they explore the role of THC within broader paradigm of cannabinoid health and wellness.


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – Cannagriculture: Scaling Cannabinoid Cultivation

As state legislative barriers to hemp cultivation continue to fall in succession, hemp farming has officially, rapidly, and monumentally become a part of the agriculture industry. ​Hemp farmers often solicit techniques that harmonize with the larger picture of sustainable agriculture, where soil and crops remain healthy beyond annual cultivation cycles, and what is added to the earth does not taint it. This panel discusses the increasing importance of organic hemp farming.


1:30 pm – 2:15 pm – Coming to your Senses: Terpenes + CBD

For some time, terpenes were considered waste molecules leftover after extracting CBD. Those times were short-lived, however, since there is an abundant wealth of scientific literature demonstrating the medicinal merit of terpenes like beta-caryophyllene, linalool, bisabolol, nerolidol, and more. For example, nerolidol and linalool are useful in treating anxiety, whereas beta-caryophyllene is useful in relieving pain. While some patients may benefit from more one-dimensional CBD products like isolate, the terpenes native to the plant can help augment the benefits of the extracted cannabinoid(s). This panel will discuss the importance of terpenes, and how adding these precious little molecules back into CBD oils can differentiate a product to have a defined medical purpose.

10:15 am – 11:00 am – Food & Drug Compliance And Federal Enforcement

Fighting the authorities can be a struggle. Although long-held rules and regulations on CBD and other cannabinoids are rapidly changing, it still pays to pick your battles and know your rights. One wrong move in your CBD companies manufacturing process or production line can have the authorities breathing down your back, imposing huge fines at best and shutting your business down altogether in a worst-case scenario. Don’t let this happen to you. Understand “The Man” and why it pays to follow the rules with this panel aimed at taking the crosshairs off of your business with a look at the requirements, processes, and protocols to stay in good standing with the FDA and other federal enforcement.


11:15 am – 12:00 pm – Making the Most Out of the Medicine: Methods for Separating Minor Cannabinoids

CBD might be the well-known cannabinoid regularly extracted from hemp plants, but it is not the only one. Minor cannabinoids, such as CBG and CBC have medicinal properties of their own. While these cannabinoids are typically in much lower concentrations within the plant, they can still be isolated and purified using methods like flash or supercritical fluid chromatography (SFC). The isolation of these cannabinoids, such that adequate purity is achieved, is paramount for better understanding what benefits these cannabinoids impart. In addition, techniques like SFC can help clean up mother liquors to ensure that all of the gold is extracted from the garbage. In this panel, we examine why these minor cannabinoids present such an exciting new development for the industry, how to extract and purify them, and what the future may look like as a result.


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – Claims and descriptions: A Legal Opinion on What You Can and Cannot Say

With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines are crucial. From packaging and advertising content to marketing initiatives and sales collateral, there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.

 


1:30 pm – 2:15 pm – 2021 INSIGHT: CBD Regulations in the Mountain

As we move into the first calendar year, the DEA no longer considers Hemp to be a controlled substance, the regulation of the hemp industry finally moves towards a place of clarity. As banking and production rules and taking shape on a federal level, individual states move to craft plans that will fit their particular localities. Understanding how states operate is crucial to running a compliant and successful national brand. As a legal medical marijuana state with a widespread hemp industry, Midwest regulators are crafting their own way. Between recent decisions to functionally decriminalize cannabis, alongside executive orders​ banning smokable hemp and creating a registry for CBD sellers there is a lot to know about operating in the Mountain.


2:30 pm – 3:15 pm – How to Approach CBD Marketing For Entrepreneurs and Start-Ups: Q&A

So you started a cannabidiol business and are looking to scale up but not sure how? The key to a successful company is good marketing–and CBD is no exception. But even for seasoned pros, the transition to CBD may be a bit bumpy. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. To avoid chaos, consider developing marketing messages that are based on the science of the product and reflect the needs of the consumer/patient audience. A strategic integrated approach targeted to key stakeholders with messages that carefully balance product/service benefits is a good start to kick off long-lasting relationships with patients and consumers.

10:15 am – 10:45 am – State of the Industry 

The Hemp and Cannabis sectors are some of the fastest changing and evolving industries that exist. It is up to you to keep up with the rapid changes federally and in your state to adapt and succeed. This session will discuss the importance of compliance,  some of the most recent changes, and how it effects you.


11:00am – 11:45 am – To Be Announced


12:00am – 1:45 am – To Be Announced


2:00 pm – 03:00 pm – To Be Announced


10:15 am – 11:00 am – TBA


11:15 am – 12:00 pm – TBA


01:15 pm – 02:00 pm – TBA


02:15 pm – 03:00 pm – TBA

To Be Announced

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