The highest level networking event in the CBD Industry

Powered by Mace Media Group, and brought to you by HempHera, CBD Expo MOUNTAIN is returning to Denver, Colorado. As one of our most attended shows, this is your chance to reveal your products to the community and share your cannabinoid knowledge with the industry.

Attend expert presentations on topics that include laws, regulations, marketing, holistic medicine, medical trends, and technology. Enjoy unique and exciting workshops, sample the newest products in the market, and network with industry professionals. CBD Expo MOUNTAIN 2021 is where the who’s who of the industry convenes; consumers, entrepreneurs, and professionals alike.

Don’t miss the chance to broadcast your product, connect with market leaders, and empower your career.

*No Pure Delta 8 Products Allowed*

As a thank you to our exhibitors and speakers, we do what no other expo can, we give a complimentary digital ad on our partner news site, CBD Health & Wellness Magazine (nearing 1 million views per month) as well as a 10 minute product pitch video. We are all in this together to bring back the industry and its events!


10:15 am – 11:00 am – How Much is Right for You: The Science of CBD Dosing

Dosing is one of the most perplexing issues facing the CBD and cannabinoid industry. We all know the medical adage, start low and go slow. But what if a client/consumer uses CBD for a specific condition? Perhaps your CBD brand targets a certain demographic. Unique conditions require precise solutions. Companies that adopt a one-size-fits-all policy toward dosing are bound to disappoint their fan base. Cannabinoids may exhibit biphasic effects, meaning a low dose affects the consumer in an opposite way compared to a high dose. Administration route and product composition also affect dosing. Certain individuals may even be deficient in natural cannabinoids. This panel explores a range of common conditions and the CBD doses required to address them.

11:15 am – 12:00 pm – Study of the Competitive Environment in the CBD Space: Learn to Standout
The analysis of a condition of the market of CBD and definition of strategic targets on perspective changes are very much pressing questions. Find out how to create a niche and boost your CBD sales by gaining big buyers and enlarging your footprint on product shelves. Learn the tips and tricks of gaining momentum in this ever changing but highly competitive market.

12:00 pm – 12:30 pm – LUNCH BREAK

12:30 pm – 1:15 pm – The Cutting Edge of Cannabinoid Science and Pharmacology
Science has transformed the world of cannabinoids. CBD was once a relatively obscure, banned substance. But scientific research landed this compound in the hands of physicians, engineers, lawmakers, and consumers. In fact, research fuels innovation. Designers rely on emerging scientific evidence to develop cannabinoid products that meet the needs of an evolving market. Where is the science of CBD today? The past year’s breakthroughs in CBD research include medication interactions, epilepsy, neuroscience, dermatological applications, mental health disorders, addiction/relapse, and biochemistry. This council of established scientists will push your company to the cutting edge of chemical/medical advancement in the field.

The pharmacokinetics and pharmacodynamics of cannabinoids are greatly affected by various factors, such as the amount and type of food eaten in a given day, whether other substances, including medications, were taken, and how they were consumed (vape, oil, edible, etc.). For these reasons and more, despite decades of research, the best advice to offer new users remains the “start low, go slow” method, which is as unscientific as it comes. And explains why this topic remains red hot in research

1:30 pm – 2:15 pm – Creating Novel CBD Formulations and Blends

While scores of people may benefit from CBD isolates, many more have reported respite from their ailments using full-spectrum products that contain many more of the natural molecules native to hemp, like other cannabinoids and terpenes. Still yet, many product manufacturers are looking to design novel formulations that incorporate some of these molecules, without necessarily being considered as “full-spectrum”. These products may contain other minor cannabinoids and terpenes, but the inclusion of these ingredients are done with purposeful intent, such as creating products designed as sleep aids, or for treatment of pain or anxiety. Additionally, blending these formulations with other dietary supplements such as ginseng or melatonin can present an exciting new product line that combine traditional supplements with the surging interest in hemp-derived molecules, thereby presenting the best of both worlds. This panel will help you understand what types of products are currently in demand, and will illustrate how the rapidly evolving CBD industry is changing.

2:30 pm – 3:15 pm – CBD and Sleep Science
Experts say the best CBD products for sleep also help you wind down by addressing some of the root causes of restlessness and stress. The best CBD for sleep is designed to help you ease into slumber — not knock you out.

Most people don’t realize the quality of sleep is closely related to stress and maintaining a strong immune system, and you need both systems properly in-check if you want an optimal immune response to anything. If your cortisol levels are elevated, it can keep you awake. CBD is thought to decrease this and keep your body in a homeostasis state.

CBD, amino acids, L-theanine and 5-HTP, and relaxing herbs like passion flower, chamomile, and lemon balm have each individually been shown to help with providing a full restful night and have been expertly formulated to work together for desired results to address the most common issues. Proper sleep and circadian control are absolutely essential to an optimally functioning immune system. If your body lacks restful sleep, so does your immunity..

10:15 am – 11:00 am – Cannabinoids in Food and Beverage: Market Trends, Innovation, and what the future holds

Food and beverage products from the Cannabis sativa plant have taken off, leading to the constant creation of innovative, new products to fill the cannabinoid-based food and beverage space. Looming in the background of constant growth is the FDA, which has yet to issue a final ruling that would set up an efficient regulatory framework for the industry. Learn about the most cutting-edge cannabinoid food and beverage products and explore what makes them true trend drivers. We will also explore the FDA and what a final ruling could mean for the food and beverage space within the cannabis umbrella.

11:15 am – 12:00 pm – What to Consider When Choosing a White-Labeling Partner

There are a variety of reasons for choosing to white-label your products. White-labeling, also called private-labeling, is the purchasing of a finished product from a company and adding your brand and identity to it. In the hemp and CBD industry, brands choose to white-label oils, isolates, hardware, websites, marketing and advertising content, and more. When choosing your white-labeling partner, shared vision and goals, open communication, transparency and honest reporting, and a good track record of performance are all things you should be looking out for. White-labeling requires strategic thinking and adaptability, and it is paramount that the partner you have in mind can deliver that in a positive way.

12:00 pm – 12:30 pm – LUNCH BREAK

12:30 pm – 1:15 pm – The Basics of CBD Marketing Vs. CBD Branding

Building a CBD business in 2020 and beyond is a challenge that more and more entrepreneurs are answering. CBD marketing is tricky because of the laws and restrictions put in place by both the government and marketing platforms such as Facebook and Google.

CBD branding is equally as delicate — it’s important to differentiate your company from others, but you must do so without creating brand assets that could violate guidelines, laws or regulations (both state and federal).

Marketing is the art and science of telling a company’s story to the right audience in the most effective way possible. Branding is the practice of building that story along with the company’s assets, such as logos, business cards, webpages and so on. When broken down into those simple terms, it seems fairly clear that this isn’t a chicken-and-egg situation. It’s important to have strong branding for your CBD company before you put a lot of effort into marketing

1:30 pm – 2:15 pm – Break

2:30 pm – 3:15 pm – The Endocannabinoid System and Beyond: Cannabinoids, Natural Products, and Diet

The participant will be taken on a journey of the history of the endocannabinoid system.  From there the participant will delve deep into the functions and pharmacology of the endocannabinoid system and what it means to and for human function.  The participant will then take this newfound knowledge down a path of how, currently, physicians view disease states vs how they will view disease states with “new eyes” when they have endocannabinoid knowledge.  The participant will learn the overall importance of the endocannabinoid system and how critical it is to the future of human health and their diets.



3:30 pm – 4:15 pm – Mastermind Q&A with Industry Leaders About Cannabidiol Market Size, Status and Growth Opportunities

This panel will offer the opportunity to educate and inform anyone involved within the CBD industry. Current issues and cutting edge developments will be discussed and analyzed by masterminds within the CBD industry. Relevant topics that affect anyone in the industry will be highlighted and examined including legal matters, developing science, regulations and advertising. The CBD industry is rapidly evolving and this panel will offer discussion intended to investigate and evaluate questions and concerns of all things CBD. This opportunity to gain valuable industry insider insight is not to be missed.


09:00 – 10:00 – How to Bridge the Hemp Hype Gap

Is there a store that does not have a hemp-derived product on its shelves? To consider this question, you must expand the definition of hemp beyond CBD and THC.

Hemp, by definition, is less than 0.3% potential Delta 9 THC in a formulation. The hemp chemovars are not limited to CBD. The development of chemovars with other cannabinoids and terpenes provides more application for “personalized medications”

What impacts the choices of growers and formulations on the chemovar and formulations? How is the plants’ potency of targeted compounds monitored? How can you ensure that the integrity of the compound during any post-processing? How does enhancing and accelerating the Isomerization and
degradation compounds from hemp impact scientific and economic factors?

The key to success is formulation-centric processing. We will explore this gap and the bridges to build.

10:15 – 11:00 – COAs for CBD: A Crash Course

By the end of COAs for CBD: A Crash Course, you’ll feel like a seasoned analytical chemist with an enhanced ability to vet CBD suppliers and analytical labs alike. With doctoral studies covering spectroscopy and 6 years in hemp-derived ingredient manufacturing, Jake Black PhD, is an expert in CBD product testing. Ever wonder how CBD isolate potency can be reported as over 100% or why different labs report such different results? Use this session to get your most difficult analytical testing questions answered.

11:15 – 12:00 – 10 Steps to Successfully Launching a CBD/Hemp Business

Whether you’ve just started or are thinking of starting a CBD business, this talk is for you. In this highly informative discussion, Josh will not only discuss the most important aspects of a successful launch but will also provide the tips and tricks of how to get it done effectively and efficiently. In addition, attendees will leave with a massive resource list, saving you months of learning, and endless headaches trying to do it all yourself!

12:15pm – 2:00pm Use Simple Testing Kits for Cannabinoids From Farm to Pharmacy.

In two hours you will receive an overview of the principles and practices of CBD extraction. With many hands-on demonstrations, you will leave with an understanding of how coffee, hemp, and clothes are similar. You will appreciate the vast number of ways to make eggs, tea, as well as cake and how you can increase your productivity with hemp. Good is not a number. You will gain an understanding of measuring the potency at each stage of sample preparation, extraction, and post-processing; saving you thousands of dollars a week.

2:15pm – 3:00pm Dueling Panel: The Delta 8 Showdown

Delta 8 is great or Delta 8 is taint?! Join this much anticipated panel consortium to hear the evidence and the arguments for and against D8. Is it safe or unsafe? Should it be legal or unlegal?

The hot cannabinoid of the moment is Delta-8 THC. It’s a psychoactive compound—as in, it gets you high—that’s legal in most states. Or, if not legal, then at least widely available. It’s in a bit of a gray area.

The structure of the law—everything hemp is legal except THC—created what’s seen by many producers as a loophole that allows the production and sale of Delta-8 THC, because it’s ever-so-slightly chemically distinct from the banned Delta-9 THC.

You be the judge as these panels duel it out!


3:15pm – 4:00pm Good Dog – Bad Dog: CBD and Behavior

CBD has been known to reduce anxiety and fear in humans. Observations by pet parents of their critters on CBD suggest that it can help with anxiety and anxiety-based behavior problems in dogs and cats as well.
However, only one study of anxiety in dogs given CBD has been published to date, and its results were negative– in other words, there was no effect of CBD on anxiety in the dogs in that study.

4:15pm – 5:00pm To be Announced

To Be Announced

10:15 am – 11:00 am – Delta 8, CBC, CBN, CBG & More Minors

This is a CBD Expo, but there are many more therapeutic molecules in hemp, including so-called minor cannabinoids like CBC, CBN, and CBG as well as moieties that are still to be fully appreciated. Our experts assembled on this panel are hoping to familiarize consumers with the diversity of plant chemicals that cannabis has to offer. From how they are extracted, isolated, and synthesized to how they can be utilized in product formulation, this panel will aim to introduce these novel compounds and guide listeners to where they can learn and experience more. Understanding developments surrounding products, science, and culture as well as cannabis and hemp as CBD becomes increasingly mainstream is important to understanding how to unlock the full potential of the plant and understand how the industry is developing into the new decade.

11:15 am – 12:00 pm – CBD: The Beauty Ingredient that Can’t be Stopped

The beauty industry has merged with the CBD industry this year. So it’s not uncommon to see beauty products infused with cannabinoids lining the shelves of high-end skincare shops and popping up online. But—are these products more than just hype? While topicals are effective for many dermatological conditions and offer the added benefit of quicker absorption, it’s not entirely clear if they can enhance attractiveness as marketed. With the FDA currently evaluating how CBD should be regulated, more product testing may be necessary before we can separate the hope from the hype. 

12:00 pm – 12:30 pm – LUNCH BREAK

12:30 pm – 1:15 pm – Cannagriculture: Scaling Cannabinoid Cultivation

As state legislative barriers to hemp cultivation continue to fall in succession, hemp farming has officially, rapidly, and monumentally become a part of the agriculture industry. ​Hemp farmers often solicit techniques that harmonize with the larger picture of sustainable agriculture, where soil and crops remain healthy beyond annual cultivation cycles, and what is added to the earth does not taint it. This panel discusses the increasing importance of organic hemp farming.

1:30 pm – 2:15 pm – Cats, Canines, And Cannabinoids – How CBD Affects Our Pets

CBD for pets is a rapidly growing industry trend both in pet owner popularity and CBD products targeted specifically for our furry friends. While the appeal is real, the science behind how CBD can benefit other members of the animal kingdom is still developing. The endocannabinoid system exists within all of our pets from pugs to ponies, but how does CBD affect these creatures and can they truly benefit from the effects this cannabinoid offers in humans? This panel will dive into the science and skepticism surrounding CBD for pets and examine how our loyal companions stand, or sit, to benefit from its use..


10:15 am – 11:00 am – Food & Drug Compliance And Federal Enforcement

Fighting the authorities can be a struggle. Although long-held rules and regulations on CBD and other cannabinoids are rapidly changing, it still pays to pick your battles and know your rights. One wrong move in your CBD companies manufacturing process or production line can have the authorities breathing down your back, imposing huge fines at best and shutting your business down altogether in a worst-case scenario. Don’t let this happen to you. Understand “The Man” and why it pays to follow the rules with this panel aimed at taking the crosshairs off of your business with a look at the requirements, processes, and protocols to stay in good standing with the FDA and other federal enforcement.


11:15 am – 12:00 pm – The Fine Art of Extracting Cannabinoids

CBD might be the well-known cannabinoid regularly extracted from hemp plants, but it is not the only one. Minor cannabinoids, such as CBG and CBC have medicinal properties of their own. While these cannabinoids are typically in much lower concentrations within the plant, they can still be isolated and purified using methods like flash or supercritical fluid chromatography (SFC). The isolation of these cannabinoids, such that adequate purity is achieved, is paramount for better understanding what benefits these cannabinoids impart. In addition, techniques like SFC can help clean up mother liquors to ensure that all of the gold is extracted from the garbage. In this panel, we examine why these minor cannabinoids present such an exciting new development for the industry, how to extract and purify them, and what the future may look like as a result.

12:00 pm – 12:30 pm – LUNCH BREAK

12:30 pm – 1:15 pm – Claims and descriptions: A Legal Opinion on What You Can and Cannot Say

With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines are crucial. From packaging and advertising content to marketing initiatives and sales collateral, there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.

1:30 pm – 2:15 pm – 2021 Insights: CBD Regulation in the Rocky Mountain West Region

As we move into the first calendar year, the DEA no longer considers Hemp to be a controlled substance, the regulation of the hemp industry finally moves towards a place of clarity. As banking and production rules and taking shape on a federal level, individual states move to craft plans that will fit their particular localities. Understanding how states operate is crucial to running a compliant and successful national brand. As a legal medical marijuana state with a widespread hemp industry, Midwest regulators are crafting their own way. Between recent decisions to functionally decriminalize cannabis, alongside executive orders​ banning smokable hemp and creating a registry for CBD sellers there is a lot to know about operating in the Mountain.


2:30 pm – 3:15 pm – How to Approach CBD Marketing For Entrepreneurs and Start-Ups: Q&A

Celeste Miranda, Producer of the CBD Expo Tour, brings the show to a close with an ensemble panel to answer all of your marketing questions. The key to a successful company is good marketing–and CBD is no exception. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. While this is going on, marketers are floating in a grey area–you want to sell your product/service and tell people about it but you don’t want to overhype the benefits either. To avoid the chaos, consider developing marketing messages that are based in the science of the product and reflect the needs of the consumer/patient audience. Join our conversation about social media marketing, SEO, email marketing, content marketing and growth hacking..

09:00 am – 10:00 am – Keynote – CBD Will Thrive in a Regulated Environment, Not in Spite of It

If you see people buying organic groceries with confidence, demonstrating genuine brand loyalty, you see the future of hemp-derived CBD. Cultivators, extractors and finished product manufacturers will soon be happy to pay more for stricter regulatory compliance, knowing that it’s in exchange for long-term consumer confidence. Regs are not theater. Leverage them and gain market share far faster than in the current wild-west environment

10:15 am – 11:00 am – State of the Industry

The Hemp and Cannabis sectors are some of the fastest changing and evolving industries that exist. It is up to you to keep up with the rapid changes federally and in your state to adapt and succeed. This session will discuss the importance of compliance, some of the most recent changes, and how it effects you.

11:15 am – 12:00 pm – Evolution on Demand

The quickest turn key solution for private manufacturing with the lowest barrier of entry

12:00 pm – 12:30 pm – Lunch Break

12:30 pm – 01:15 pm – What Cannabinoid Buyers Need To Know: Q&A

Ryan will share his insight based on his real-world experience growing, processing, and Synthesizing Cannabinoids with a Q+A to follow.

Ryan Shore, CEO, and founder of Big Sky Scientific will speak on hemp farming, extraction, testing, and synthesis with a focus on how it affects Cannabinoid buyers.

01:30 pm – 02:15 pm – How Does CBD interact with your Current Medications

We all know the suggested benefits of cannabis that include: decreased anxiety, decreased pain, sleep management, immune support, etc.  But we still have yet to find out how these beneficial compounds are interacting with our current medications. Verdosome is a clinical laboratory that is bringing a personalized approach to cannabis consumption to educate individuals on their unique responses via our pharmacogenetic testing platform.  Please join us to learn how we can directly educate you on the pros and cons of these beneficial compounds as you venture into a more holistic approach to medicine.

Thank you to our Sponsors