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Of the various compounds contained within the cannabis plant, cannabinoids (THC, CBD, etc.) are certainly the most recognizable, and their effects are well known. Terpenes, on the other hand, are also found within the cannabis plant and also offer a host of potential medical benefits. That being said, they are much less widely understood, and subsequently less appreciated as a potential therapeutic method. Learn more about the positive effects of terpenes, from mood enhancement to pain relief and even treatment of Alzheimer's disease.

Cannabinoids are wonderful compounds with one very big problem–they are lipophilic, or fat loving. This makes dosing very, very tricky. And why it’s so hard to measure cannabinoid levels in the blood and urine. The pharmacokinetics and pharmacodynamics of cannabinoids are greatly affected by various factors, such as the amount and type of food eaten in a given day, whether other substances, including medications, were taken, and how they were consumed (vape, oil, edible, etc.). For these reasons and more, despite decades of research, the best advice to offer new users remains the “start low, go slow” method, which is as unscientific as it comes. And explains why this topic remains red hot in research.

CBD continues to enjoy a long run of swelling fame. In fact, it’s nearly impossible to leave your house lately without running into a few stores that carry some form of this cannabinoid. But, as more and more people start using these products, issues surrounding safety keep popping up in the news. While some studies have exaggerated some of these concerns, there are a few considerations that patients and CBD users should take into consideration. A liver enzyme called cytochrome p450 breaks down CBD, as well as many other types of medications. So it’s important to discuss CBD use with your doctor to avoid or reduce risk of potential side effects caused by concomitant use.

Tried of tossing and turning at night or having trouble getting to sleep at all? Many people have found great solace in sleepy time rituals that include cannabinoids. While a CBD has been implicated in inducing sweet sleep, another cannabinoid–CBN–may also help your head hit the pillow faster. Pre-clinical studies have shown that CBN may be a potent sedative with analgesic properties. Researchers believe it achieves this effect through the CB2 receptor–but we still have much more to learn.

Dosing is one of the most perplexing issues facing the CBD and cannabinoid industry. We all know the medical adage, start low and go slow. But what if a client/consumer uses CBD for a specific condition? Perhaps your CBD brand targets a certain demographic. Unique conditions require precise solutions. Companies that adopt a one-size-fits-all policy toward dosing are bound to disappoint their fan base. Cannabinoids may exhibit biphasic effects, meaning a low dose affects the consumer in an opposite way compared to a high dose. Administration route and product composition also affect dosing. Certain individuals may even be deficient in natural cannabinoids. This panel explores a range of common conditions and the CBD doses required to address them.

Have you heard “the skinny” on THCV? This cannabinoid has been implicated in weight loss. Yup, you heard that right. In contrast to the stereotype between cannabinoids and weight gain, recent studies have actually shown that people who consume cannabinoids are more likely to weigh less–and THCV might partially explain why. THCV can suppress appetite and help regulate blood sugar levels and therefore could even help people with diabetes. Research is underway looking at the effects of THCV on obesity and metabolic disorders. But it could just be the next big thing in cannabinoids

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The CBD universe transformed when the United States President signed the 2018 Farm Bill into law. For the first time since 1937, industrial hemp was legal. Farmers across the nation rejoiced. The opportunity meant exiting the shadows of the black market and entering the light of regulation. Crop insurance offered newfound protection. Applications to cultivate hemp soared. Entrepreneurs became cultivators in the race to capitalize the new cash crop. But what about the fine print? One caveat to the 2018 Farm Bill is that states must regulate and license production of industrial hemp. Restrictions range from state-certified seeds to specialized testing equipment. Licensing fees are common, and not all states are onboard. Cultivating industrial hemp remains illegal in a handful of states. Producers and manufacturers must master this paradigm-shifting legislation if they are to thrive in the new market.

Ignorantia juris non excusat — ignorance of the law excuses not. The Farm Bill of 2018 forever transformed the legal status of hemp and CBD. The new law removed hemp-derived CBD from the Controlled Substances Act. Farmers and entrepreneurs hailed the shift as the dawn of a new era. For the first time in almost a century, hemp was legal at the federal level. But the Food and Drug Administration (FDA) was quick to flex its own legal authority on the matter of CBD and cannabinoids. Individual states have mounted disputes at airports, restaurants, and shops. Never before has CBD law been so complex. This panel unravels and simplifies the current state of hemp and CBD under federal law, arming participants with the understanding to thrive in a brave new world.

The Coral Castle, The Skunk Ape, Scientology. These three things are shrouded in mystery, skepticism, and perhaps a little charlatanism. Unfortunately, all too many people react this way regarding the legalized cannabis and hemp industries. As state regulators scramble to enact a system of rules, rumor, gossip, and snake oil can manifest into mushrooming lives of their own, making reality appear as though covered with gossamer, a disservice to people who can thrive from cannabis-based therapeutics. Validity and legitimacy trod alongside of standardized regulations, and with each state in the US adopting varying practices, it's critical to know what's legal in your state of operation. Let's squash the rumors together, as our experts illuminate the laws specific to Florida.

CBD is the next gold rush. News sources project a $20+ billion cannabinoid boom in the coming years. Start-up companies are blossoming like wild flowers after spring showers. Who makes it rain? Investors. Bridge loans, cash advances, and private loans are essential to the boom. Entrepreneurs must raise capital for their businesses, and millions of dollars are up for grabs. Nonetheless, financing CBD and cannabinoid companies is tricky. The lack of clear federal banking regulations and ambivalence from financial institutions has left some producers ‘high and dry.’ A few have resorted to falsifying applications or giving up entirely. Don’t let your entrepreneurial vision fall to the wayside. This board of financial and legal experts will help you navigate the choppy waters of raising capital for your CBD enterprise.

We consumers consume things. We literally assimilate products into our bodies. But did you ever wander around the grocery store wondering who tested this product? How do I know that the “organic” label isn’t a lie? And more importantly, how do I know that it’s safe to consume? Probably not — you’re not crazy, and we do tend to place trust in commercially sold products. After all, there are regulatory bodies that are looking out for our safety and well-being. With CBD products, however, less is known. In some states, thoughts regarding product safety can be vexing, since only the starting biomass is tested as regulatory bodies continue to agonize over THC levels. This needn’t be product witchery, however. The therapeutic properties CBD offers necessitate appropriate quality assurance, especially as these products find their way into mass retail stores, places where that unspoken trust between vendor and consumer are ubiquitous. What’s a consumer to do? Our panelists can help.

With the spreading legalization of both medical and recreational cannabis across the US, more and more players are getting into cannabis. This creates a new level of competition driven by product differentiation. Like traditional industries that were never hindered by prohibition, cannabis companies are flexing their new-found independence by stepping up their branding and marketing efforts. This means investing heavily in custom relationship management to ensure people stay satisfied and remain loyal to the brand. But, until cannabis is federally legalized, brands cannot rely on all traditional tactics, such as television ads, to drive sales. Creativity is certainly necessary in this nascent industry.

In five hours you will receive an overview of the principles and practices of CBD extraction. With many hands on demonstrations you will leave with an understanding how coffee, hemp and clothes are similar. You will appreciate the vast number of ways to make eggs, tea, as well as cake and how you can increase your productivity with hemp. Good is not a number. You will gain an understanding of measuring the potency at each stage of sample preparation, extraction and post processing; saving you thousands of dollars a week.

Sharing on that we will discuss the medicinal aspects of CBD and the support it has to health care with a focus on senior issues. It will be presented that the aliments of angsty, sleeplessness, chronic pain and opioid prescriptions are some of the top affliction that seniors experience on a daily basis. With introducing myself and my background of Ayurvedic, holistic and Chinese medicine I hope to establish a connection with guests as I learn what their interest brings them to why they are participating in the Senior CBD for You and Me Workshop.

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As the market for CBD products for human consumption continues to grow, is an entire demographic being overlooked? The benefits of CBD can potentially impact our four-legged friends by controlling pain, calming anxiety, even treating epilepsy and more. As the law and public opinion continue to shift toward mainstream acceptance of CBD, learn about how pets can benefit from these advancements. Keep those tails wagging!

CBD is being added to lots of different products, from water, to ice cream, to juice bar smoothies. There’s capsules, gummies, hot sauce, honeys, coffee, beer, wine, powders, oils, topicals, and cosmetics. Everyone wants a piece of the CBD pie. South Floridians can even get a slice infused with CBD. Out of breath yet? Are we there yet? The thing is that science has not quite caught up to mushrooming boom of products on the market. Standardization of product formulation relies on the standardization of product testing, and, to date, the latter just hasn’t happened yet. Many states have very different rules regarding what must be tested and how much of a specific contaminant is considered safe. Thus, national, consensus guidelines must be adapted to establish consistency across protocols, as the current CBD supply chain is far behind in establishing traceability from start to finish. And with a substance with as much medicinal merit as CBD, it’s important to establish defensible, standardized analytics to ensure accurately product claims and labels.

Dealing and coping with past trauma, sometimes years after the fact, is an emotional burden difficult to appreciate or imagine. It is estimated that approximately 8% of people in the United States will develop Post-Traumatic Stress Disorder, or PTSD, in their lifetime. Originally diagnosed in World War I and termed ‘Shell-shock’, we now know that PTSD is a physical phenomenon of rewired neural circuitry following an acute or chronic condition of trauma and stress. Cannabinoids give neurons the ability to change that circuitry, in a process called Memory Reconsolidation. Here we discuss the significance of and the role cannabis may play in providing meaningful therapy to those living with PTSD.

Athletes are flocking to CBD to enhance performance and post-workout recovery. Recently, the World Anti-Doping Agency removed CBD from its list of banned substances, opening the floodgates for supplementation across the nation. What makes CBD such an attractive supplement for athletes? For one, it may reduce the stress response that causes fatigue. Less fatigue means more time on the field. Furthermore, the anti-inflammatory action of CBD represents a safe solution to post-workout soreness. But this is only the tip of the iceberg. A growing number of professional athletes — from the NFL field to the UFC octagon — swear that CBD has completely changed their lives. Some have taken to starting their own CBD companies. Whether weekend warrior or televised superstar, CBD represents a revolution in sport science.

Wellness consumers in the 21st century are weary of empty promises. Certifications that guarantee exceptional quality are the golden ticket to product recognition and shelf velocity. The two most powerful seals of greatness? Certified organic and certified Good Manufacturing Practices (GMP). Organic certification indicates that your hemp-derived CBD was not harvested with synthetic pesticides, fertilizers, or solvents. Today’s sharp consumers will know that they are investing in sustainability and the future of the planet. GMP certification regulates manufacturing practices. It demonstrates that your product is clean, safe, and consistent. CBD and cannabinoid products with these certifications leave the competition in the dust. But the journey to certification is nuanced. The United States Department of Agriculture (USDA) and Food & Drug Administration (FDA) require that cultivators and manufacturers adhere to specific guidelines and procedures to earn these badges of honor. Fortunately, specialists are available to guide you toward certification — one step at a time.

Top CBD companies dominate e-commerce channels. After all, the Internet commands the majority of CBD and cannabinoid sales. But most online merchant accounts (e.g., PayPal) and shopping carts (e.g., WIX) prohibit CBD and related items. Maximizing CBD e-commerce is not as simple as creating an Instagram account and watching the sales roll in. High-risk processing is currently part of the game. But this does not mean that entrepreneurs cannot build a multi-state CBD empire from the comfort of a laptop. Rather, they must first learn the fundamentals of e-business registration, merchant accounting, site building, SEO, social media, and e-commerce development. Avoid online shutdown or obscurity. Instead, expand and flourish your e-commerce channels under the guidance of skilled digital developers and marketers.

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The taproot of the hemp experience is one based upon each individual. Your elixir might be your neighbor’s kryptonite - different strokes, and all of that. You’ve got your principles that define you, and while you may think you’ve had some say in the matter, much of who you are stems from your genes and all of their distinguished mutations. Some people migrate to different fragrances or flavors, like sweet things versus savory, citrus or pine. Perhaps you’ve tried a specific full-spectrum product, with all of its terpene nuances, and recognized a resonating sense of harmony. Or, perhaps you’ve spent the night scouring the landscape for signs of intruders, entranced with anxiety. While these very opposite experiences are rooted in the specific plant’s or product’s chemistry, why do they make you feel that way? And although there’s no magic test to tell you specifically which products to ingest, you can better ensure that your experience meets your desires by listening to the experts gathered in this panel.

Topicals are growing in popularity—and for good reason. Unlike orally administered methods, topical CBD creams and lotions get absorbed right through the skin. This bypasses the digestive system, which first must break down the product into its constituents before it can be absorbed. Additional advantages include use of a lower and more targeted dose, a lower potential for side effects, and lack of psychoactive effects. Studies have indicated that topicals can be effective for a wide range of dermatological conditions, including atopic dermatitis, psoriasis, and many more. Due to their many benefits, it is likely that topical products will continue to enjoy their popular run.

There are a variety of reasons for choosing to white-label your products. White-labeling, also called private-labeling, is the purchasing of a finished product from a company and adding your brand and identity to it. In the hemp and CBD industry, brands choose to white-label oils, isolates, hardware, websites, marketing and advertising content, and more. When choosing your white-labeling partner, shared vision and goals, open communication, transparency and honest reporting, and a good track record of performance are all things you should be looking out for. White-labeling requires strategic thinking and adaptability, and it is paramount that the partner you have in mind can deliver that in a positive way.

The beauty industry has merged with the CBD industry this year. So it’s not uncommon to see beauty products infused with cannabinoids lining the shelves of high-end skincare shops and popping up online. But—are these products more than just hype? While topicals are effective for many dermatological conditions and offer the added benefit of quicker absorption, it’s not entirely clear if they can enhance attractiveness as marketed. With the FDA currently evaluating how CBD should be regulated, more product testing may be necessary before we can separate the hope from the hype.

Science has transformed the world of cannabinoids. CBD was once a relatively obscure, banned substance. But scientific research landed this compound in the hands of physicians, engineers, lawmakers, and consumers. In fact, research fuels innovation. Designers rely on emerging scientific evidence to develop cannabinoid products that meet the needs of an evolving market. Where is the science of CBD today? The past year’s breakthroughs in CBD research include medication interactions, epilepsy, neuroscience, dermatological applications, mental health disorders, addiction/relapse, and biochemistry. This council of established scientists will push your company to the cutting edge of chemical/medical advancement in the field. Critics often point out that CBD claims are ahead of the science. But knowledge is power.

Advances in genetics and technology have made it possible to produce cannabinoids from non-plant sources. In fact, several different companies are now creating CBD and other cannabinoids from yeast, bacterial, and even microalgae. But, how? Through genetic alterations and biochemical manipulation, scientists can mimic cannabinoid biosynthesis outside of the plant. And some companies are using this technology to optimize compounds for medical uses. Only time will tell us whether these new methods can surpass the quality and quantity of cannabinoids produced using traditional techniques.

Our brains change in the chronic pain state. When someone is locked into pain or depression, the brain's ability to form neural connections and respond to everyday life is sacrificed. This is called neuroplasticity and it allows the neurons in the brain to compensate for injury and disease and to adjust their activities in response to new situations or to changes in their environment. CBD helps the brain grow and activating the Endocannabinoid System (ECS) will cause new brain growth so that patients will start to problem solve their way out of pain. By taking control of the unconscious mind, and feeding the brain to start problem solving one's way out of a debilitative state, the brain will evaluate pain and act differently than in the past. Dr. Taylor will present his research on the ECS and cite clinical trials where patients' lives have been transformed with CBD. One example is PTSD, where the brain gets locked in so a patient might only be able to drive from point A to point B - they can't deviate from that path without having a major panic attack. They can't think their way out of it. If they start taking CBD, all of a sudden they can tackle a situation like this. They begin to problem solve their way out of it. This is the future of how we can change our brain to a non-excitable state and cure chronic debilitating problems.

What do CBD consumers actually want? What are their likes and dislikes? What drives them to purchase? In this fast-paced, fun presentation get an understanding of CBD market, the fastest growing categories and how you can target your customers in the best possible way to achieve great sell-through and high margins.

This presentation reviews the basic and laboratory model research supporting the need for a balanced stimulation of both CB1 and CB2 receptors in order to achieve homeostasis, repair defects of energy production, slow cell replication that otherwise might lead to cancer proliferation, and stabilize the immune system in humans. Furthermore, the use of measurable Biomarkers of disease progression and the mechanisms of Cannabinoid therapy of chronic disease pathogenesis can enhance and greatly speed the testing of whole-plant derived Cannabinoid therapies in diseases that develop over many years.

This presentation reviews the basic and laboratory model research supporting the need for a balanced stimulation of both CB1 and CB2 receptors in order to achieve homeostasis, repair defects of energy production, slow cell replication that otherwise might lead to cancer proliferation, and stabilize the immune system in humans. Furthermore, the use of measurable Biomarkers of disease progression and the mechanisms of Cannabinoid therapy of chronic disease pathogenesis can enhance and greatly speed the testing of whole-plant derived Cannabinoid therapies in diseases that develop over many years.

The session will cover two primary topics: Cannabis brand protection and invention protection. The participants will learn what are and are not strong brands in cannabis, how to protect strong CBD brands with trademark law, and how to enforce the trademarks against others. They will also learn how to identify their protectable intellectual property and how to protect their portfolio with patent law and trade secrets.

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